About Alexandre
French
Native or bilingual
English
Conversational
Experience
- EffinityPublisher ManagerE-COMMERCEJanuary 2023 - Today (3 years and 7 months)Paris, France
- Recruitment and activation of affiliate partners
- Negotiation of placements and QBR pricing conditions with top Publishers
- Monitoring and management of the publisher base (analysis and optimization)
- Commercialization of publisher offers to advertisers
- Coordination of operations with internal teams
- Regular performance reporting and recommendations
- Participation in client steering committees
- Implementation of ROI-driven campaigns according to advertiser needs
- Monitoring and implementation of new affiliation strategies (LLM, Reddit, GEO...)
- Jardin AffairesE-commerce Manager AssistantE-COMMERCEJanuary 2022 - January 2023 (1 year)
- Definition and management of the editorial line on social networks
- Creation of high-value content (articles)
- Management and optimization of the e-commerce site on PrestaShop
- Monitoring of the Amazon marketplace and use of Mirakl for product distribution
- Development of the acquisition strategy through affiliation and influencer marketing
- Optimization of natural referencing and website updates
- Industry watch and identification of marketing opportunities
- Creation of the brand's visual identity
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Education
- Master 2 Integrated Marketing in a Digitalized WorldCNAM2025Master / Mention assez bien
- Professional Bachelor's Degree in E-commerce & Digital MarketingUniversité Versailles Saint-Quentin2023Licence professionnelle / Mention assez bien