Freelancer profile translated to English.
Back to original languageAbout Alexandre
Looking to create a strong brand identity or a WordPress website that truly converts your visitors into customers?
I am a freelance art director with 8 years of experience.
I support startups, SMEs, and large corporations in creating complete brand ecosystems, from positioning to launch.
🎯 What I do
- Visual Identity: logo, graphic charter, brand universe
- UX/UI Design: Figma mockups, user journeys, landing pages
- Custom WordPress Websites: modern, fast, conversion-optimized
💡 My Difference
I don't just focus on design: I approach each project as a business lever. A global vision of branding + digital, a results-oriented approach, and committed support from concept to delivery.
🎓 Education
- Master in Design Expert — EFET Crea
- Digital Project Manager Title — Amigraf
- DUT Multimedia — University of Artois
**👉 Full Portfolio:
Have a project in mind? Let's discuss.**
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Auchan Retail InternationalDesignerRETAIL (SMALL BUSINESS)January 2025 - Today (1 year and 5 months)Villeneuve-d'Ascq, FranceIntervention in the context of redesigning customer journeys in-store for the EEGP universe, with the objective of improving the clarity of the offer and customer autonomy at the point of sale.In-store communication materials design
- Creation of technical signage materials to enhance products and facilitate understanding of their features
- Development of a clear and educational visual system, adapted to retail constraints
Improving customer experience- Contribution to simplifying the purchasing process through better information hierarchy
- Implementation of materials allowing customers to gain autonomy in their decision-making
Monitoring & deployment (run)- Post-project support with the client
- Creation of variations and integration of new products into the existing system
- Guarantee of the consistency and longevity of the graphic system
This mission allowed me to strengthen my expertise in design applied to retail, combining on-site challenges, clarity, and commercial performance. - Univers RetailDesigner and Marketing AssistantCONSULTING AND AUDITSMay 2023 - January 2026 (2 years and 8 months)Montrouge, FranceWithin Univers Retail, a digital transformation consulting firm, I held a cross-functional role with significant autonomy, leading the overall redesign of the brand image and communication materials.Brand design & brand identity
- Complete redesign of the graphic charter to align the company's image with its positioning and international ambitions
- Definition of a coherent visual universe, adaptable to all communication materials
Corporate website design- Art direction and design of the multilingual corporate website
- Content structuring and UX reflection to highlight the firm's international expertise
- Creation of a modern, clear digital experience aligned with industry standards
Content production & marketing (run)- Creation and adaptation of content for social media (interviews, institutional videos, infographics, podcasts)
- Implementation of editorial formats adapted to visibility and notoriety challenges
- Support for teams on visual consistency and content production
This experience allowed me to strengthen my ability to intervene in both strategic branding and operational production, with a global vision of marketing and digital challenges. - Oney BankUX/UI DesignerBANKING AND INSURANCEJanuary 2019 - December 2022 (3 years and 11 months)Croix, FranceA formative first experience in my career, I gradually took on a key role within the B2B Marketing department, in direct contact with partner retailers.My mission was to support these partners in promoting Oney payment solutions, combining business objectives, pedagogy, and strong regulatory constraints.In this capacity, I worked on:
- The design of implementation guides for installment payment offers (3x / 4x), adapted for physical (retail) and digital (e-commerce) environments
- The creation of clear and effective communication tools, facilitating end-users' understanding of the offers
- The development of innovative solutions around financing, integrating complex legal constraints while ensuring a fluid and engaging user experience
- The implementation of sales support and simulation tools, designed to optimize conversion while respecting legal frameworks
This experience allowed me to develop an approach to design that is strategic, rigorous, and performance-oriented.
Reviews
A
Aude
Responsable événementiel - 3AF EVENTS
Reviewed on 5/21/2026
Alexandre provided us with his advice and expertise to boost our commercial brochure. Delighted to have worked with him. I highly recommend him!
Clément
Gérant - MC
Reviewed on 5/12/2026
I recommend Alexandre for his professionalism, responsiveness, and the quality of his work. Serious and attentive, he met my expectations with efficiency and rigor.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master Expert du designStudio Créa2021
- Titre de chef de projet digitalAmigraf2019