Freelancer profile translated to English.
Back to original languageAbout Alexandre
Looking to create a strong brand identity or a WordPress site that truly converts your visitors into customers?
I am a freelance art director with 8 years of experience.
I support startups, SMEs, and large companies in creating complete brand ecosystems, from positioning to going live.
🎯 What I do
- Visual identity: logo, graphic charter, brand universe
- UX/UI design: Figma mockups, user journeys, landing pages
- Custom WordPress sites: modern, fast, conversion-optimized
💡 My difference
I don't limit myself to design: I see every project as a business lever. A global vision of branding + digital, a results-oriented approach, and committed support from concept to delivery.
🎓 Education
- Master's degree in Design Expert — EFET Créa
- Digital Project Manager Title — Amigraf
- DUT Multimedia — University of Artois
Have a project in mind? Let's discuss it.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Alexandre.lpc
On Malt
Creation of a visual identity.HEALTH AND WELLNESSMay 2026 - June 2026Lille, FranceCreation of a complete visual identity for an independent sports coach, with a controlled budget constraint.**The goal**: to provide Alexandre with a clear and understandable identity, capable of distinguishing him in a saturated market, while remaining accessible for a freelance business launch.**Deliverables**: logo, graphic charter (typographies, colors, variations), and communication materials.My process:— Preliminary interview to understand the client's needs and budget— Proposal of a solution adapted to their reality— Graphic research and 3 distinct creative options— Refinement of the chosen option— Delivery of the logo in all formats, the charter, and the materials - 3AF EVENTSIES 2026 Brochure CreationAVIATION AND AEROSPACEApril 2026 - May 2026 (1 month)Lille, FranceDesign of the partnership brochure for IES2026, the European forum for economic intelligence organized by 3AF (French Aeronautics and Astronautics Association).A 4-page commercial document aimed at convincing high-end partners and sponsors (Airbus, Dassault, Safran, MBDA…). I designed an institutional and structured layout, with a clear information hierarchy:
- Presentation of the event
- Partner benefits
- Pricing grids
- Visibility options.
**Challenge**: visually convey the seriousness and prestige of a benchmark event, while maintaining easy readability of the offers to facilitate decision-making.**Skills**: Layout, Art Direction, Adobe InDesign, Visual IdentityFeedback from Aude (Manager)“Alexandre provided us with his advice and expertise to boost our commercial brochure. Delighted to have worked with him. I highly recommend him!” - Auchan Retail InternationalDesignerRETAIL (SMALL BUSINESS)January 2025 - Today (1 year and 7 months)Villeneuve-d'Ascq, FranceIntervention in the context of redesigning in-store customer journeys in the EEGP sector, with the goal of improving the clarity of the offer and customer autonomy at points of sale.Creation of in-store communication materials
- Creation of technical signage materials to highlight products and facilitate understanding of their features
- Development of a clear and educational visual system, adapted to retail constraints
Improvement of the customer experience- Contribution to simplifying the purchasing process through better information hierarchy
- Implementation of materials allowing customers to gain autonomy in their decision-making
Follow-up & deployment (run)- Post-project support with the client
- Creation of variations and integration of new products into the existing system
- Guarantee of the consistency and longevity of the graphic system
This assignment allowed me to strengthen my expertise in design applied to retail, combining field challenges, clarity, and commercial performance.
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Education
- Master's degree in Design ExpertStudio Créa2021
- Digital Project Manager TitleAmigraf2019