Freelancer profile translated to English.
Back to original languageAbout Alexandre
I support media groups, platforms, and catalog owners in the creation, transformation, and monetization of their digital content offerings.
Formerly Editorial Director at Mediawan, I specialize in streaming strategies, digital media transformation, and content valuation on non-linear platforms (FAST, VOD, YouTube, thematic platforms).
I undertake missions in:
- Editorial & content strategy
- Streaming and platform offering design
- Broadcast → digital & streaming transformation
- Catalog structuring and optimization
- Editorial programming & packaging
- Digital service launch support
- Monetization and audience development
- Cross-functional project coordination (editorial, marketing, tech, legal)
🚀 Key achievements:
- Led the transformation of 12 TV channels into SVOD offerings distributed on Amazon Prime Video
- Created Insomnia, a French streaming platform specializing in horror films, distributed by major operators
- Produced an animated series by Moebius for France Télévisions, distributed in 15 countries
- Created and managed the website for the film magazine Premiere
My approach combines editorial vision, new technologies, content strategy, artificial intelligence, understanding of digital uses, and business logic to design attractive and high-performing digital destinations.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Royan (up to 50km), Quimper (up to 50km), Le Mans (up to 50km)
Experience
- MEDIAWANEditorial Director of Non-Linear OfferingsFILM AND AVJanuary 2018 - September 2025 (7 years and 8 months)
- Lead the transformation of 12 thematic TV channels into SVOD offerings on Amazon Prime Video, to develop new audiences and generate additional revenue; coordinate editorial, marketing, technical, and legal teams (25 people); oversee the quality and compliance of the offerings.
- Analyze content performance (KPIs, usage, data) to optimize editorial strategy and acquisitions, and leverage linear/non-linear complementarity.
- Design, program, and position a streaming service dedicated to horror films (Insomnia), awarded at the Gérardmer Film Festival (2025); negotiate a partnership with L'Écran fantastique magazine; write advertorials; present the lineup to Canal+.
- Develop an international network of content providers (distributors, producers); analyze over 100 catalogs; read and evaluate 50 screenplays and film projects per year; advise on sales and acquisitions.
- Program a FAST channel "Baywatch"
- Participate in the research and watch group dedicated to Artificial Intelligence.
- GROUPE ABDIRECTOR OF CINEMA CHANNELS & SVOD EDITORIAL MANAGERFILM AND AVFebruary 2012 - December 2017 (5 years and 10 months)
- Create and program an SVOD service 100% dedicated to action cinema (Action Max).
- Structure and editorialize a full rights catalog of 12,000 hours of programming to optimize its valuation and exploitation across different windows and platforms.
- Design a premium package of 5 cinema TV channels approved by the CSA and oversee the programming of 3 TV channels (Action, CinéFX, Polar); manage 4 people.
- Design, editialize, and program an SVOD service with 10,000 content items (films, series, animation, documentaries, sports, live performances) and present the lineup to Orange.
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Education
- Create, distribute, and monetize content in the Creator EconomyThe Media Faculty2026
- Leadership and Emotional IntelligenceOasys2026Formation professionnelle