About Alexandre
French
Native or bilingual
English
Conversational
Experience
- ScaleziaB2B Outbound TrainerDIGITAL AND ITSeptember 2020 - Today (5 years and 11 months)I am in charge of running one of the most advanced B2B outbound bootcamps on the market. I have trained over 100 companies in less than 2 years (from independent consultants to CAC40 companies).
- CodinGameB2B Growth MarketerSOFTWARE PUBLISHINGDecember 2019 - July 2020 (7 months)Montpellier, France
- HelloWorkB2B Inbound Marketer & Lead GenerationHUMAN RESOURCESOctober 2017 - December 2019 (2 years and 3 months)Rennes, FranceResponsible for B2B lead generation for all group products.Result: from 250 to 1400 leads/month in 1 year. Multiplied new business revenue generated by 4 thanks to lead gen.MISSIONS đ- Creation, management, and optimization of cold emailing campaignsResult đ: 70% open rate - 44% reply rate - 22% opportunity rate- Creation of a 10-day nurturing campaign to convert cold prospects (totally uninterested in the product) into warm prospects (who request a callback from a salesperson).Result đ: 7% conversion rate (average for this type of funnel is 1%)- Creation of lead magnet landing pages and product pages (wireframe, messaging, optimization)Result đ: up to 50% of visitors fill out the capture form (8 fields to fill)- Optimization of the callback request funnelSimplification (from the first click to the callback request) and landing page optimization.Result đ: 33% increase in conversion rate on the page. This represents an additional annual revenue lift of +âŹ500K.- Creation of conversion popupsResult đ: helped to double or triple conversions.- Creation of a 100% automated lead gen chatbotFiltering of candidate leads and disqualification of recruiter leads without budget for recruitment.Result đ: 95% decrease in candidate leads- Content creation (blogging, SEO, conversion)Writing and conversion optimization of our blog posts.Result đ: up to +20% conversion (article to form completion)- Creation and management of LinkedIn Ads campaignsOptimization of the bidding strategy.Result đ: CAC reduction of +70% and LinkedIn budget reduction of 42%.HelloWork (formerly RegionsJob) helps active individuals throughout their professional careers to find THE job or THE training that will make them love Mondays.
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Education
- LinkedIn AdvertisingCXL2018LinkedIn Ads
- Data for ProEmil School2021Data science
Certifications
- Inbound CertificationHubspot Academy2017