Freelancer profile translated to English.

Description

Today, many companies have a visual identity but lack clarity in their positioning.

I help companies build distinctive brands by combining brand strategy and design. My approach begins with defining the brand platform: DNA, positioning, tone of voice, and brand archetype.

This strategy is then translated into a coherent visual identity system: logo, typography, colors, and guidelines.

For over 14 years, I have been supporting startups, SMEs, and institutions in building sustainable brand identities.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Native or bilingual
English
Fluent
German
Conversational

Workplace preferences

Can work on-site

Strasbourg (up to 30km)

LISAA,
Guest Lecturer – Graphic Design & Advertising
January 2018 - Today (8 years and 5 months)
Strasbourg, France
Teaching communication theory, visual culture, and digital methodologies. Assisting students in building clear editorial narratives and delivering effective public presentations, in line with current best practices in visual communication and presentation.
alex bouscal
Art Direction & Brand Strategy Consultant
October 2016 - Today (9 years and 8 months)
Strasbourg, France
Design and production of digital, editorial, and visual communication materials for foundations, NGOs, agencies, and mission-driven companies.

Development of brand platforms and strategic foundations: brand DNA, positioning, brand narrative, editorial lines, tone, and visual identity systems.

Design of branding systems, UX/UI interfaces, web content, and institutional publications (activity reports, impact reports, and regulatory-compliant reporting documents).

End-to-end project management with stakeholders: definition of key messages, editorial architecture, visual identity development, and digital asset production.

Assisting clients in creating content for social media, multilingual storytelling, and communication strategies tailored to different audiences.

Client Selection: ADEME · France Urbaine · Air Force · ESF · SNCF Réseaux · TokTokDoc · Colombus Consulting
Communication Strategy Branding UI/UX Logo Design Visual Identity
Progressif Media
Project Manager // Strategic Planner
DIGITAL AND IT
February 2015 - March 2016 (1 year and 1 month)
Strasbourg, France
• Innovative strategies for associations and artists:
- Brand awareness and image development strategies
- Crisis communication strategies
- Social media strategies

• Project management:
- Recommendations, budgeting, schedule creation, brief taking, project monitoring and adaptation

• Management of a team of 3 creatives:
- Schedule management, brief creation, work monitoring, suggestion of lines of thought

• Community management:
- Content writing, visual creation and publication, moderation
Project Management Web Project Management Strategic Planning