About Alexandre
French
Native or bilingual
Experience
- Agence UPDAYTECEO & Co-AssociateOctober 2025 - Today (8 months)Paris, France• Business development & performance management• Key account negotiation & revenue optimization• ROI-oriented marketing strategies (acquisition, conversion, retention)• Digital campaign management & activation (KPIs: reach, engagement, CPL, ROAS)• Team management & tracking of numerical objectives• Creation of impactful content & brand image optimization• Establishment of high value-added partnerships• Organization of events generating visibility and qualified leads• Creation of the CRM Planesia.fr
- Numéro 28General ManagerApril 2014 - March 2022 (7 years and 11 months)8 Avenue De La Libération, Saint-Etienne, France• Digital strategy and systems• Experience and interface design: Website, Intranet, Extranet• Consulting, editorial, technical support• Social Media• Digital Communication• Data• Technical Development• Branding (brand content, storytelling, social networks, influence marketing, inbound marketing)• Creation (graphic creations, digital content, photos & videos, events)• Advertising (online, offline, social ads, media strategy, SEO / SMO)
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Education
- BTSHECI Réseau La Salle2014BTS