About Alexandre
French
Native or bilingual
English
Fluent
Experience
- FOOTBALL 93 (NATIONAL 2)Marketing ConsultantCONSULTING AND AUDITSMay 2023 - December 2023 (8 months)MARKETING STRATEGY: Redesign of the marketing and communication strategy, implementation of a MAP marketing activation plan.· SPONSORING: Prospecting for new sponsors and negotiating partnerships.· EVENT MANAGEMENT: Management of team travel, management of organized events.· CRM: Steering the design of commercial communication materials (Microsoft Dynamics 365).
- MINES ParisTechMarketing & Communication Project ManagerSOCIAL NETWORKSSeptember 2020 - Today (5 years and 11 months)Paris, FranceKPIs / BENCHMARK: Monitoring KPIs and developing dashboards, strategic watch / Benchmark (Monthly reporting).PROJECT MANAGEMENT / EVENT MANAGEMENT: Management of Webinar, Conference, Trade Show events (Agile Method) Software / JIRA AGILE.OPERATIONAL MARKETING / MANAGEMENT: Monitor and analyze the impact of operational marketing activities / Manage a project team (LinkedIn Page Growth: +900% in 2 years) Omnichannel Marketing.CRM/ EMAILING: Prospect database management / Creation of Emailing campaigns (SendinBlue) Newsletters (CRM: +600 qualified leads).
- Fiv5 FocusEvent Project ManagerSPORTSSeptember 2022 - March 2023 (7 months)PROJECT MANAGEMENT: Project leadership / Development of digital strategy and participation (Agile Method) Software / JIRA AGILE.CRM: Creation of customer journeys, implementation of new tools (CRM: Customer database enrichment) (Salesforce).SOCIAL MEDIA: Ensure the design and deployment of the editorial strategy on social networks (Twitter: + 600 followers) (HubSpot).EVENT MANAGEMENT: Management of major sports event projects (Tournaments, Events, Partnerships).
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Education
- Master's Degree in Digital Marketing, E-business & Communication đČICD BUSINESS SCHOOL2022đČ Marketing Digital CrĂ©ation de site internet Politique de rĂ©fĂ©rencement Cross canal et marketing mobile âïžE-business et rĂ©seaux sociaux E-Business et Marketing Digital Social Marketing StratĂ©gie publicitaire Digitale Prospective Smart Data Merchandising on-line & offline, purchase experience đČ Marketing Brand Management BIG DATA : Gestion et analyse des donnĂ©es massives Comportement du consommateur en ligne et en magasin
- Bachelor's Degree in Marketing and CommunicationAkor Alternance2020Comportement du consommateur et e-shopping Concevoir un plan dâaction marketing et commercial StratĂ©gie commerciale digitale Communication commerciale StratĂ©gies webmarketing CrĂ©ation de site internet E. Business et stratĂ©gie multi-canal Mix marketing Assurer une veille concurrentielle ConnaĂźtre son marchĂ© par des Ă©tudes marketing
Certifications
- Google Analytics Individual Qualification CertificationGoogle2024
- Google Ads - Measurement CertificationGoogle2024