Freelancer profile translated to English.
Back to original languageAbout Alexandre
Art Director, Graphic Designer & Photographer for 27 years. Branding, Visual Identity, Print and Digital. Transitioning to AI.
Since 1998, I have been conceptualizing visual identities and supporting my clients in their communication. My approach: simplicity, elegance, clarity. I refine to reveal the essential.
I work on the fundamentals of design: typography, grids, visual balance, harmony of forms. Minimalism guides every project, from logo to graphic charter, from publishing to digital.
Self-taught, I started in 1993, when DTP was transforming the profession. From QuarkXPress to Photoshop, I understood that tools change but principles remain.
Today, the same drive with Artificial Intelligence.For three years, I have been training in its uses in creation: image generation, assisted writing, automation, NoCode tools.
My experience covers healthcare, banking, insurance, culture, tech, and events.
I have collaborated with the Scène Nationale d’Albi, laboratories in Barcelona (Ipsen, Pierre Fabre…), as well as with brands such as CROUS, CNOUS, Samsung, Ealis, GarantiePrivée.
Photography complements my practice:corporate, editorial, product. I experiment with AI-generated images to create universes impossible to photograph and prototype artistic directions.
This intersection of graphic design, photography, and AI broadens my toolkit.
What drives me: understanding how AI can transform our methods without compromising quality. Automating the accessory to focus on the essential — strategic thinking, creativity, and human support.
—
Areas of intervention
• Visual Identity & Branding— logos, graphic charters, complete identity systems.
• Print Art Direction— publishing, brochures, posters, signage, packaging.
• Digital Design— websites, interfaces, WordPress integration.
• Photography— corporate, editorial, products.
French
Native or bilingual
Spanish
Fluent
English
Conversational
Can work on-site
Montpellier (up to 50km), Sommières (up to 50km), Nîmes (up to 50km)
Experience
- BenadesignFreelance Art Director • Web Designer • Independent Graphic Designer • Independent PhotographerPUBLIC SECTORJanuary 2000 - Today (26 years and 7 months)Arrondissement de Montpellier, France
Freelance Art Director, Graphic Designer & Photographer for over 25 years, I support companies, institutions, and agencies with their visual identities, print materials, and digital projects. In parallel, I design AI-based systems to make B2B prospecting more actionable (PrismData) and clarify complex diagnostics (Diffracto).
My common ground between design and data:structure. Whether it's a visual identity or a prospect file, I start from chaos to build readable, actionable systems that are useful in everyday life. Tools change (DTP, AI, Python), but the principles remain: priority, hierarchy, clarity.For the past four years, I have been exploring Artificial Intelligence applied to creation, prospecting, and analysis:image generation, assisted writing, task automation, file structuring. **PrismData**, for example, delivers not just columns but an operational file and a playbook indicating who to call first and with what angle.My backgroundcovers visual communication (Benadesign, Bena.photos) and AI service design (**PrismData** for B2B prospecting,Diffractofor municipal governance). This blend of graphic design, photography, and AI allows me to work on both form (design) and substance (systems and methods).—Areas of intervention- Visual Identity & Branding— logos, graphic charters, complete identity systems.- Print Art Direction— publishing, brochures, posters, signage, packaging.- Digital Design— websites, interfaces, WordPress integration.- Photography— corporate, editorial, products.- AI & B2B Data Systems— structuring prospect files, scoring, prospecting playbooks (**PrismData**). - Bena.photosFreelance Corporate Photographer & AuthorJanuary 2010 - Today (16 years and 7 months)Photography + Design + DigitalAlexandre Bena, founder of Benadesign, is an art director and photographer. He works for companies, institutions, local authorities, associations, as well as for agencies lacking staff or fresh ideas.
- Healthcare Design — Neumann ComunicaciónArt Director & Freelance Graphic Designer — Barcelona, Spain (2004-2009)PHARMACEUTICALS INDUSTRYFebruary 2004 - June 2009 (5 years and 4 months)Barcelona, Spain
Pharmaceutical, Medical & Cosmetic Specialization
Between 2003 and 2009, a pivotal period for European pharmaceutical design, I collaborated extensively with **Neumann Comunicación in Barcelona**, an agency specializing in healthcare communication. This collaboration allowed me to develop sharp expertise in a sector with strict regulatory constraints and major scientific stakes. Creating identities for medicines follows a specific methodology.Art Direction & Graphic Design
Identity & BrandCreation and evolution of visual identities, product ranges, and corporate brands.• Logos, graphic charters, brand systems• Product branding and packaging (retail, pharmacy, premium)• Retail identity, signage, and POS displaysCommunication & CampaignsDesign of institutional and B2B campaigns, print and digital materials.• Health, wellness, outsourcing, and event campaigns• Materials for medical representatives, congresses, and scientific documentation• B2B brochures, professional catalogs, annual reportsDigital & PublishingDesign of digital and print materials for brands and laboratories.• Microsites, corporate presentations, product sheets• Reports, monographs, regulatory documentsAreas of interventionHealth, dermocosmetics, nutrition, wellness, B2B, and retail.Types of projects completed
International Pharmaceutical LaboratoriesIpsen Laboratory, Pierre Fabre Laboratory, Almirall, Uriach Group, Dr. Reddy's, Bioiberica Farma & Veterinaria, Pharmadus, Palau Pharma, Aquilea (Uriach Group), Medikem Laboratory, Inibsa Laboratorios, Fundació Ordesa, Gayoso, Clínica Sagrada Familia, Estrella Damm, Veri, Esmeron…
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Introduction to studio photographySchool of Photography (ENSP), Arles20151. Initiation à la prise de vue en studio Diplôme / Attestation : Formation professionnelle continue École : École Nationale Supérieure de la Photographie (ENSP), Arles Année d’obtention : 2025 Contenu de la formation : Découverte du matériel et des techniques de prise de vue en studio. Mise en œuvre d’éclairages artificiels pour la photographie d’objet et de portrait. Exercices pratiques avec flashs professionnels et dispositif de studio.