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Alexandre B.AB

Alexandre B.

UX & Digital Transformation Consultant

€600/day
Bordeaux, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

I structure complex user experiences such as those for business software, B2B SaaS solutions, or even corporate services/processes. By integrating business, user, technological, and environmental considerations, I provide a holistic and systemic analysis. I solve ergonomics problems, differentiate you through creativity, and optimize your ecological footprint, while advising you at every stage of your project to ensure its success.

✒️ Methods & Studies: I build a tailor-made intervention that orchestrates cognitive ergonomics, service design, prototyping, and sustainable development. You get a rigorous, scientific, creative, and documented approach that your organization can truly capitalize on.

🏎️ Management & Ownership: I act with autonomy and a sense of responsibility. I collaborate transparently with your stakeholders (PMs, developers, management). My regular reports guarantee you peace of mind and visibility on progress.

👁️‍🗨️ Strategy & Holistic Vision: I grasp the complexity of your systems to bring clarity. By structuring issues upstream, I develop a UX strategy and a coherent roadmap to maximize impact throughout the product lifecycle.

🔄 Transversal Expertise: Whether it's interfaces, services, or business processes (B2B, B2C, Citizen, Patient), my goal remains the same: to design for and with users. My aim is to offer experiences perfectly adapted to the reality of their uses and the field.

🌍 Uniqueness: Did you know that it's possible to optimize the ecological footprint of a user experience? CSR, CSRD, SDGs, responsible digital, eco-responsibility nudges... I help you integrate the environmental dimension as a lever for innovation!

Ready to give your project the success it deserves?
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Bordeaux (up to 50km)

Experience

  • vertue agency
    Eco-responsible UX Design Consultant
    CONSULTING AND AUDITS
    April 2019 - Today (7 years and 3 months)
    Bordeaux, France
    ✒️Activity: Consulting in the design of ergonomic and ecological user experiences. Supporting companies and public institutions in their user experience projects for interfaces, processes, and services.

    🏢 Examples of missions:
    - Redesign of business software & processes (accounting, road engineering, administrations)
    - Design of digital services (communication, education)
    - Intervention for courses (user research, ecological design, responsible digital, UX Design & ergonomics)

    🛠️ Skills applied:
    - Ergonomics: HMI, cognitive, and organizational ergonomist, expert analysis, user research, UX strategy, UX monitoring
    - Design: interface design, service design, design thinking & creativity
    - Eco-responsibility: UN SDGs, responsible digital, eco-design, nudge
    - Consulting: Workshop & meeting facilitation, needs assessment, deliverable writing, pre-sales & value demonstration, product approach KPI & agile

    💻 Tools: Microsoft 365, Axure, Figma, Slack, Trello, Zoom, Google suite, Mural, Wix, Raindrop, Sejda

    🌳Commitments: 2% of annual revenue donated to environmental causes, energy-efficient buildings (energy class A), commitments to 9 SDGs, demanding micro-CSR policy
    User Experience Design Ergonomics Service Design Green UX User Research
  • Sopra Steria
    UX Design Consultant
    DIGITAL AND IT
    November 2016 - April 2019 (2 years and 5 months)
    Bordeaux, France
    👉 UX Design Consulting for major clients.

    🖥 Missions: Supporting companies in their digital transformation in terms of user experience and ergonomics.

    🏗 Examples of missions: ergonomic redesign of strategic documents, design of a banking mobile application, improvement of the user experience of a state financial aid service, ergonomic improvement of a company's document organization, ergonomic design of logistics software, support and application of an ergonomics charter for software.

    🛠 UX Tools used: co-design workshops, needs gathering, interactive and responsive interface mockups on Axure and Sketch, user interviews, user testing, UX assistance for development, storyboarding, usage benchmarking, ergonomics audit, personas.

    👨‍👦‍👦Company life: creation of an ecological innovation hub to unite and implement disruptive actions on the theme of ecology.
    User Experience Design User Testing Design Thinking Service Design Consulting
  • SQLI/WAX Interactive
    UX Design Consultant
    DIGITAL AND IT
    September 2015 - October 2016 (1 year and 1 month)
    Lyon, France
    CONSULTING: Pre-sales, needs gathering, budget estimation

    ERGONOMICS: Co-design workshops, usage benchmarking, specification analysis, ergonomics audit, usage observations and activity analysis

    UX DESIGNING: User-oriented information architectures, Axure wireframing, user journeys, personas, zoning, usage trend boards

    SERVICE DESIGNING: Storyboards and usage scenarios, service ideation

    COMMUNICATIONS: Creation of a Lego stand on the ergonomist profession, oral presentation on storyboard usage

    COMPANY LIFE: Proposing eco-responsible initiatives (waste reduction, environmental impact awareness), proposing sharing initiatives.
    User Interface Design User Research Design Thinking Facilitation Responsive Design

Recommendations

FU
FU
Mathilde WissMW
+4
Former user and 6 other people have recommended Alexandre

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Education

  • Bachelor's degree in Cognitive Science MASS
    University of Bordeaux and UQAM
    2011
    Préparation et obtention de la licence mathématique appliquée & sciences sociales parcours « sciences cognitives ». Effectué de 2008 à 2010 dans le département sciences et modélisation de l’Université de Bordeaux et en 2010 - 2011 à l’université du Québec à Montréal en échange crepuq. Acquisition de connaissances autour de trois domaines : • Les mathématiques (analyse, algèbre, topologie, Statistiques, probabilités, modélisation) • Les sciences cognitives (psychologie cognitive, perception, attention, langage, ergonomie) • L’informatique (intelligence artificielle, programmation)
  • Master's degree in Ergonomics
    Aix-Marseille University
    2014
    Préparation et obtention mention bien du master de psychologie cognitive mention ergonomie : facteurs humains et ingénierie des systèmes d’information. Acquisitions de connaissances et de savoir-faire pour préparer au métier d’ergonome généraliste. • Formation portant sur les aspects cognitifs, physiques et organisationnels liés à l’ergonomie • Formation orientée professionnelle et recherche • Exemples de dossiers effectués : test utilisateur, aménagement d’une salle de contrôle, réponse à un appel d’offres sur de l’ergonomie signalétique, ergonomie signalétique, analyse experte et conception d’IHM • Mémoire de recherche en ergonomie et psychologie cognitive : construire un outil pour analyser les processus de création d’individus en situation de conception d’automobile

Skill set

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