Freelancer profile translated to English.
Back to original languageAbout Alexandre
I help entrepreneurs and SMEs design clear, credible, and conversion-oriented interfaces: showcase websites, landing pages, order flows, quote request funnels, and business interfaces.
My profile combines two areas of expertise: 15 years of entrepreneurial experience in business development, brand creation, and digital strategy, followed by a certified specialization in UI/UX design.
Specifically, I can help with:
• Auditing the UX/UI of an existing website and identifying friction points;
• Structuring a clear user journey before creation or redesign;
• Designing Figma wireframes and mockups for desktop/mobile;
• Creating a consistent visual identity for a website, application, or landing page;
• Improving the readability, credibility, and conversion rate of an interface;
• Designing or improving a WordPress site with Elementor;
• Transforming a business idea into a clear and presentable prototype.
My approach is simple: I don't do decorative design. I design interfaces that help the user understand, decide, and take action.
Before designing, I clarify the need: target audience, promise, journey, objections, business objectives. Then, I build a clean, consistent, and usable interface.
I founded and managed several projects in various sectors: modular construction, e-commerce, European temporary work, drones, digital platforms. This experience allows me to quickly understand the challenges of a business leader: selling, reassuring, simplifying, differentiating.
Main tools: Figma, WordPress, Elementor, Notion, Adobe, Google Workspace, SketchUp.
Possible missions:
• Website UX/UI Audit
• Showcase Website Redesign
• Figma Mockups Desktop/Mobile
• Conversion-Oriented Landing Page
• Web or Mobile Application Prototype
• Simple Design System
• Optimization of a Quote Request Flow
• UX Support for Entrepreneurs and SMEs
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SAS YBADE Groupe / Tiny house BimifyCHIEF EXECUTIVE OFFICERCIVIL ENGINEERINGDecember 2019 - November 2023 (3 years and 11 months)Bordeaux, France"Construction"• Market research & Business Plan;• Brand creation, websites & SEO;• Negotiation and purchase of materials;• Definition of commercial strategy and objectives;• Transformation of leads into clients;• Management of a manufacturing workshop...
- SAS Adeole & AgrodroneSALES DIRECTOR & ASSOCIATEMarch 2018 - November 2019 (1 year and 8 months)"Drone"• Implementation of a client acquisition plan;• Participation in various trade shows (Milipol, UAV Show, Sofins);• Brand creation, websites & SEO;• Creation and implementation of commercial offers;• Responses to public tenders;• Relations with private and public actors...
- SASU YojobCHIEF EXECUTIVE OFFICERHUMAN RESOURCESMarch 2013 - Today (13 years and 5 months)"HR / Temporary Work"• Creation and development of a brand;• Management of a team of seasonal workers ≥100 (5 seasons);• Development of a European network;• Elaboration of commercial offers;• Creation of a prospect database: Annucapt, Crédisafe, Manageo;• Intensive prospecting via mass mailing and phone calls...
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Education
- UI DesignerStudi2025Formation certifiante au Titre Professionnel "Concepteur Designer UI" (niveau 6 RNCP), orientée vers la conception d’interfaces numériques ergonomiques, esthétiques et accessibles. 🧠 Modules clés : UX Research, architecture de l'information, design system, prototypage Figma, UI responsive, accessibilité (RGAA), SEO, animation & print, CMS (WordPress, Webflow), gestion de projet agile. 🎓 Projets réalisés : étude de cas, benchmark UX, création d’identité visuelle, design web responsive, stratégie de contenu, animation vidéo & communication 360°. Objectif : maîtriser toutes les étapes du processus UI/UX, de la recherche utilisateur à la mise en ligne d’un produit digital complet.