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Alexandre ArdourelAA

Alexandre Ardourel

Senior Motion Designer

€450/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

Hello everyone!

I am the CEO of Kroma, a motion design agency. With several years of experience as a Senior Motion Designer, I now help startups and Tech companies create high-value video content.

💡 Why work with us?

In a startup, every second of attention counts.
My role is to transform your complex concepts (SaaS, Fintech, Deeptech, AI, or others) into impactful, fluid, and memorable visual narratives.

We don't just "create images": we design growth tools.

Tech & Startup Expertise: I understand your challenges (funding rounds, product onboarding, customer acquisition).

ROI-focused Vision: Videos optimized for your landing pages and social media to boost your traffic and conversion rates.

Premium Support: From creative strategy to final delivery, you benefit from a single point of contact with a 360° vision.

🛠 Our areas of expertise:

Explainer Videos: Simplify your solution to convince in under 60 seconds.

Product Demos (UI Motion): Enhance your interface to make users want to use your product.

Ads & Social Media: Short and dynamic formats to stop the scroll.

Corporate & Branding: Strengthen your brand identity with a proprietary visual universe.

✨ The Kroma agency difference

Where many freelancers focus on execution, we bring consulting expertise. We analyze your touchpoints (website, ads, email) so that the video integrates perfectly into your sales funnel and generates measurable results.

Ready to give your project a new visual dimension?

Let's discuss your goals over a short call!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Alexandre Ardourel
    Motion designer Freelance
    SOCIAL NETWORKS
    January 2024 - Today (2 years and 7 months)
    Paris, France
    CEO & Lead Motion Designer — Startups & Tech Specialist

    At the helm of Kroma agency, I help startups (SaaS, Fintech, AI, Web3) create strategic video content. My goal is simple: transform technological innovation into a clear, captivating visual message that drives growth.

    Expertise and Added Value:

    Explainer Videos: Simplifying complex concepts to facilitate onboarding and increase landing page conversion rates.

    Product Demo & UI Motion: Highlighting the user experience (UX/UI) to give software solutions a tangible and premium feel.

    Performance Ads Strategy: Creating high visual impact advertising formats designed to stop the scroll and generate qualified traffic.

    Funding Round Support: Producing animated pitch decks and visionary videos to convince investors.

    Why Chroma?
    We don't just focus on aesthetics; we bring real expertise in startup communication. Each animation is designed to serve a KPI (click-through rate, time spent on site, brand recall).

    Mastered Technologies: After Effects, Blender (3D), Lottie (Web animation), Premiere Pro.
    Adobe After Effects Motion Design Video Editing Graphic Design Visual Identity
  • Brand Appart
    Motion design
    FILM AND AV
    September 2022 - Today (3 years and 11 months)
    Paris, France
    As a Motion Designer for Brand Appart, I support the agency and its clients in creating a dynamic and impactful visual identity. My role is to bring brand strategy to life through movement.

    My main missions:

    Brand Design & Identity: Creating logo animations (logo reveals) and animated graphic charter variations to enhance brand recognition.

    Social Ads & Performance: Designing and producing advertising videos (Ads) optimized for social media (Instagram, LinkedIn, TikTok) to maximize engagement and click-through rates.

    Motion Branding: Developing animated visual assets for various digital platforms, ensuring visual consistency across all touchpoints.

    Visual Storytelling: Editing and animating explanatory content to simplify complex concepts.

    Tools used: Adobe Suite (After Effects, Premiere Pro, Illustrator, Photoshop).
    Adobe After Effects Motion Design Video Editing Sound Design Graphic Design

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Education

  • Baccalaureate
    Lycée Léopold Sédar Senghor
    2022
    Spécialité : Mathématiques / Sciences économiques et sociales
  • DN MADE Animation/Motion Design
    Campus fonderie de l'image
    2025

Skill set

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