About Alexandre
French
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Experience
- Alexandre ArdourelMotion designer FreelanceSOCIAL NETWORKSJanuary 2024 - Today (2 years and 7 months)Paris, FranceCEO & Lead Motion Designer — Startups & Tech SpecialistAt the helm of Kroma agency, I help startups (SaaS, Fintech, AI, Web3) create strategic video content. My goal is simple: transform technological innovation into a clear, captivating visual message that drives growth.Expertise and Added Value:Explainer Videos: Simplifying complex concepts to facilitate onboarding and increase landing page conversion rates.Product Demo & UI Motion: Highlighting the user experience (UX/UI) to give software solutions a tangible and premium feel.Performance Ads Strategy: Creating high visual impact advertising formats designed to stop the scroll and generate qualified traffic.Funding Round Support: Producing animated pitch decks and visionary videos to convince investors.Why Chroma?We don't just focus on aesthetics; we bring real expertise in startup communication. Each animation is designed to serve a KPI (click-through rate, time spent on site, brand recall).Mastered Technologies: After Effects, Blender (3D), Lottie (Web animation), Premiere Pro.
- Brand AppartMotion designFILM AND AVSeptember 2022 - Today (3 years and 11 months)Paris, FranceAs a Motion Designer for Brand Appart, I support the agency and its clients in creating a dynamic and impactful visual identity. My role is to bring brand strategy to life through movement.My main missions:Brand Design & Identity: Creating logo animations (logo reveals) and animated graphic charter variations to enhance brand recognition.Social Ads & Performance: Designing and producing advertising videos (Ads) optimized for social media (Instagram, LinkedIn, TikTok) to maximize engagement and click-through rates.Motion Branding: Developing animated visual assets for various digital platforms, ensuring visual consistency across all touchpoints.Visual Storytelling: Editing and animating explanatory content to simplify complex concepts.Tools used: Adobe Suite (After Effects, Premiere Pro, Illustrator, Photoshop).
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Education
- BaccalaureateLycée Léopold Sédar Senghor2022Spécialité : Mathématiques / Sciences économiques et sociales
- DN MADE Animation/Motion DesignCampus fonderie de l'image2025