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Alexandre A.AA

Alexandre A.

Win your tenders.

€850/day
1 project
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandre

Senior consultant in organizational transformation and expert in tender response strategy, I have been supporting companies, scale-ups, and public organizations for over 25 years in structuring complex projects, transforming organizations, and building winning bids.

My background combines transformation consulting (Accenture), management of digital business units (Editis, Actility, Marjory), and entrepreneurship. This dual consulting and operational experience allows me to work with both general management and operational teams to translate strategic ambition into concrete, actionable plans.

I primarily focus on two types of assignments.

Strategy and production of responses to tenders and calls for projects: I support SMEs, mid-cap companies, and consulting firms in structuring their response strategy, formulating differentiating value propositions, and writing high-performing technical proposals.

Organizational transformation and change management: structuring Target Operating Models, managing transformation programs, commercial and digital transformation, stakeholder mobilization, and facilitating collective intelligence workshops. I have notably supported organizations such as Air Liquide, AXA, L'Oréal, PwC, and the National Assembly.

I am also a CEGOS trainer for two dedicated courses: "Building Winning Bids for Tenders" & "Optimizing Tender Responses with AI".

Throughout my career, I have participated in over 100 tender responses in the consulting, digital, and training sectors, and I have also worked on the client side in tender and bid selection processes.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • My Favorite Things
    Founder
    HUMAN RESOURCES
    January 2023 - Today (3 years and 7 months)
    Paris, France
    My role:

    PRESIDENT-FOUNDER – MY FAVORITE THINGS
    Collective Intelligence & Collaborative Engagement Agency through Music
    Since 2023

    Designing programs for massive mobilization and team activation through music.
    Business development with general management and HR/Communication departments (AXA, L'Oréal, PwC, Nestlé).
    Structuring partnerships (coaches, artists, institutions).
    Seeking public/private funding
    Managing innovations including digital (blended) learning paths.
    P&L management, strategy, and communication.

    → Funding secured: +€500k / Direct revenue: +€200k – Implementation of an innovative collective engagement model.

    Company presentation:

    MyFavoriteThings is a French company specializing in the design, development, and deployment of programs using music to enhance employee engagement, team growth, and care. It serves SMB and CAC 40 clients like L'Oréal, Nestlé, Axa, PriceWaterHouseCoopers. Clients use MyFavoriteThings to address transformation challenges through innovation, particularly the use of music and new vibro-acoustic diffusion devices.
    Marketing and Communication Planning Digital Transformation HR Support Team Building & Leadership Skills Development
  • Marjory
    Head of Partnerships & Alliances
    E-COMMERCE
    January 2022 - January 2023 (1 year)
    Lille, France
    My role:

    DIRECTOR OF ALLIANCES & B2B PARTNERSHIPS – MARJORY (CREDENDO GROUP)
    SaaS Publisher (Marketplace / E-commerce)
    2022-2023
    Developing an influence ecosystem (consulting firms, integrators, IT service companies, publishers).
    Representing the company at trade shows.
    Managing the sales pipeline, co-marketing, structuring partner offers.
    Negotiating and contracting with C-level decision-makers of partners.

    Company presentation:

    Marjory publishes a SaaS platform for process orchestration and integration for e-commerce and marketplaces. Supported by the Belgian credit insurer Credendo, the company offers a low-code/no-code solution designed to simplify application interconnection. It is experiencing a growth in its workforce, typical of start-ups in the growth phase.
    Revenue is still limited, in line with an investment phase. Marjory is positioned in a dynamic and technological market with high scalability potential. The company has major clients in the retail sector: Decathlon, Auchan, Kiabi…
    Ecosystem Development Alliance Management Business Alliances Partnerships Trade Shows
  • Marjory
    DIRECTOR OF MARKETING & B2B SALES – MARJORY
    E-COMMERCE
    July 2019 - January 2022 (2 years and 6 months)
    Lille, France
    My role:

    DIRECTOR OF MARKETING & B2B SALES – MARJORY
    SaaS Publisher (Marketplace / E-commerce)
    2019-2022
    Defining commercial & marketing strategy.
    Managing marketing and sales teams (10 people).
    Overseeing the complete sales cycle (qualification → closing) with major international retailers.
    Structuring CRM, social selling, marketing automation.
    → Direct contribution to doubling revenue in 2 years.

    Company presentation:

    Marjory publishes a SaaS platform for process orchestration and integration for e-commerce and marketplaces. Supported by the Belgian credit insurer Credendo, the company offers a low-code/no-code solution designed to simplify application interconnection. It is experiencing a growth in its workforce, typical of start-ups in the growth phase.
    Revenue is still limited, in line with an investment phase. Marjory is positioned in a dynamic and technological market with high scalability potential. The company has major clients in the retail sector: Decathlon, Auchan, Kiabi…
    Sales Excellence Commercial and Marketing Strategy Negotiation and Closing Sales Funnel Team Management

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Education

  • Graduate of the Paris Institute of Political Studies (1995), Economics and Finance Department
    Sciences Po
    1995
    Diplômé de l'Institut d'études politiques de Paris (1995), Section économiques et financière
  • Master's degree in History (very good mention), Contemporary History
    Paris-Sorbonne University (Paris IV)
    1993
    Maîtrise d'Histoire (mention très bien), Histoire contemporaine

Skill set

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