Freelancer profile translated to English.
Back to original languageAbout Alexandra
Specialist for growth in the technical B2B mid-market
Are you looking for someone who takes responsibility and drives growth? Then we should talk.
This is exactly what I support medium-sized B2B companies with technically sophisticated products and services in the B2B environment.
As the right hand of management and sales.
As an interim entrepreneur.
I don't just develop growth strategies – I implement them together with my clients. From positioning to marketing, lead generation and sales to CRM, customer success and the optimization of complete sales processes, I guide companies along the entire revenue journey.
My strength lies in quickly familiarizing myself with complex business models and solving challenges holistically. I work at eye level with management and sales leadership, take responsibility, and reliably bring projects to a successful conclusion. Especially when structures are missing, growth is stagnating, or critical customer projects require new impetus.
Typical Projects:
- Business Development & Market Entry
- Development and Optimization of Sales Processes
- CRM and Sales Process Optimization
- Demand Generation & Lead Generation
- Sales Enablement (Pitch Decks, Offer Documents, Landing Pages)
- Customer Success & Key Account Management
- Interim support in phases of growth or change
Clients particularly appreciate my proactivity, my entrepreneurial thinking, and my ability to combine strategy with operational implementation. References are available by arrangement at any time.
Availability: I am employed full-time until July 2026. From August 2026, I will be available for projects for selected clients – as a self-employed consultant and implementation partner for medium-sized companies.
German
Native or bilingual
English
Conversational
Can work on-site
Rheinbach (up to 50km), Köln (up to 50km), Bonn (up to 50km)
Experience
- DIMARCON GmbHBusiness Development & Customer Success Team Lead (Procuration)October 2025 - July 2026 (9 months)Wiesbaden, Germany
- Development of scalable growth strategies for B2B companies (DACH & international)
- Establishment of plannable new customer acquisition through sales, marketing & customer success
- Consulting for management and sales leadership on sales processes, CRM & market entry
- Management of complex buying centers up to C-level with a focus on measurable revenue growth
- DIMARCON GmbHManaging Director | Business Development & B2B SalesNovember 2021 - September 2025 (3 years and 10 months)Wiesbaden, Germany
- Responsibility for Business Development, Sales, and Strategic Company Development with a focus on sustainable growth
- Establishment of scalable sales processes, CRM structures, and a high-performing revenue organization comprising sales, marketing, and customer success
- Development of strategies for active market development, optimization of new customer acquisition, and support for complex B2B sales processes
- Building an annual new customer volume (First Order Value) of €1 million with an average initial order value of €15-20K per new customer
- DIMARCON GmbHArt Director | Marketing & Sales EnablementJuly 2020 - November 2021 (1 year and 4 months)Wiesbaden, Germany
- Development of sales-oriented marketing and sales enablement solutions for technically sophisticated B2B companies
- Conception of positioning, landing pages, pitch decks, offer documents, and campaigns to support lead generation and sales
- Management of external agencies and service providers, as well as ensuring consistent implementation
- Combination of design expertise, sales understanding, and conversion optimization to develop high-impact communication and sales materials
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Education
- State-certified design technical assistant (GTA), University of Applied Sciences entrance qualification (1.9)Berufskolleg Rheinbach for Glass, Ceramics and Design of the State of NRW2008Umfassende Ausbildung in verschiedenen Bereichen der Gestaltung, Medienproduktion und visuellen Kommunikation. Entwicklung kreativer Konzepte und Umsetzung eigener Designprojekte von der Idee bis zur finalen Gestaltung. Grundlagen und praktische Anwendung im Grafikdesign (Layout, Typografie, Bildgestaltung, Corporate Design). Gestaltung und Umsetzung digitaler Inhalte im Bereich Webdesign und digitale Medien. Professioneller Umgang mit Fotografie inklusive Bildkomposition, Lichtgestaltung und digitaler Bildbearbeitung. Einblicke in Video- und Animationsgestaltung sowie die Erstellung bewegter Medieninhalte. Erlernen verschiedener handwerklicher Gestaltungstechniken mit Materialien wie Glas und Holz. Verbindung von kreativen, technischen und konzeptionellen Fähigkeiten zur Umsetzung vielfältiger Gestaltungslösungen. Arbeiten mit gängigen Design- und Medienwerkzeugen zur professionellen Umsetzung visueller Projekte. Erwerb der Fachhochschulreife (1,9) als Grundlage für ein weiterführendes Studium oder den Einstieg in kreative Berufsfelder.
Certifications
- NLP PractitionerMarc Galal GmbH2025
- Professional Neuro Linguistic SellerMarc Galal GmbH2024