Freelancer profile translated to English.

Description

🎯 As an editorial content writer and communication consultant, I have been supporting lifestyle, tech, wellness, and fashion brands for over 10 years in their content strategy, brand image, and digital visibility, in France and internationally.

📣 An expert in storytelling, SEO writing, branding, and multichannel content creation, I navigate with ease in creative and demanding environments.

🚀 Curious, autonomous, and rigorous, I enjoy bringing out authentic and impactful messages that give meaning to projects and strengthen brand impact.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Montreux (up to 20km)

Alexandra Weill dit Karsenty
Content Writer & Communication Consultant
August 2017 - Today (8 years and 10 months)
Paris, France
• SEO Writing (blog articles, product descriptions, press releases, op-eds)
• Web content creation, newsletters, communication materials
• Marketing studies: benchmarking, monitoring, UX analysis
• Press relations: writing and distributing press kits, monitoring coverage
• Multichannel editorial project management

Clients: Adidas, Kayak, Sixt, Go Voyages, Victoria’s Secret, Figs, Poncho Gallery, Phildar,
TNP Consultants, PasseportSanté, etc.
Writing Content Marketing Copywriting SEO Web Writing Press Relations
Poncho gallery
Sales and Communication Manager
FASHION AND COSMETICS
April 2014 - July 2017 (3 years and 4 months)
Paris, France
Brand strategy and storytelling definition
• Content writing: website, blog, product descriptions, newsletters
• Organizing photo shoots and managing relations with the press agency
• E-shop management and customer service
• Recruitment and management of interns
Communication Writing Press Relations Community Management Storytelling
Open
Communication Officer
DIGITAL AND IT
October 2012 - March 2014 (1 year and 5 months)
Paris, France
• Development of internal/external communication strategy
• Content creation, community management, event organization
• Employer brand development
Communication Writing Event Management Community Management Content Creation