Freelancer profile translated to English.

Description

Graphic Designer & Art Director specialized in Branding, UI/UX and Visual Communication

More than 10 years of experience working with major international brands such as Renault Trucks, Goodyear, Shell, MasOrange, AEG, Electrolux or Sanitas, both in agency and freelance projects.

I have developed brand identities, 360 campaigns, digital products and promotional materials, combining creativity and strategy to generate real impact.

My work combines graphic design, art direction, UI/UX and campaign conceptualization, with experience in sectors such as automotive, technology, consumer goods and services.

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 50km)

Paladina Marketing
Visual Designer / Creative
TELECOMMUNICATIONS
January 2020 - Today (6 years and 5 months)
• Art direction and visual design for integrated campaigns, branding, UI and editorial design.
• Visual identity proposals, creation of graphic universes, guidelines and brand materials.
• Design and prototyping of websites, landings and newsletters (Figma, WordPress, basic HTML/CSS).
• Creative leadership in campaigns for clients such as AEG, MASORANGE, Shell or Goodyear.
• Creation of visuals for networks, POS, brochures, merchandising, iconography, etc.
Adobe Photoshop Adobe Illustrator Adobe InDesign User Interface Design Graphic Design
DIA
Content and Digital Platforms Manager
E-COMMERCE
January 2018 - August 2019 (1 year and 7 months)
• Management and optimization of web content (CMS: Magento, Hybris, Navision).
• Creation of E-Mail Marketing and Push Notifications campaigns (SalesForce, Mailchimp, Octopush).
• Design of newsletters, banners, coupons, landing pages and promotional content.
• Optimization of information architecture, SEO, content strategy and user experience.
Google Analytics Magento Mailchimp Navision User Experience Design
Mobile Dreams Factory
Graphic Designer and Content Developer
TELECOMMUNICATIONS
January 2016 - January 2018 (2 years)
Working for the non food e-commerce of Grupo DIA
• Creation of visuals and marketing campaigns for ecommerce (oportunidades.dia.es).
• Uploading, updating and optimizing content with Magento.
• Design of newsletters, banners, coupons, landing pages and acquisition and loyalty campaigns.
Banner Design Newsletter Design Mailchimp Magento Adobe Photoshop