About Alexandra
French
Native or bilingual
English
Fluent
Experience
- azzappHead of Communication and ContentOctober 2025 - Today (8 months)Strategic development and promotion of the azzapp brand- Development and enhancement of azzapp's brand image- Coordination and implementation of online and offline promotional activities- Promotion of new features, products/servicesContent creation and dissemination for azzapp- Creation of marketing content- SEO optimization for the website and ASO for the application- Analysis of audience engagement and strategic adjustments- Creation of promotional materials and optimization of digital presence- Creation and publication of content across various channelsStrategic recommendations and optimization- Participate in strategic recommendations to maximize marketing impact
- Visconti PartnersEditorial Project ManagerMay 2025 - September 2025 (4 months)Supporting cultural organizations and companies in structuring their content, editorial strategies, and communications.
- Maison Van Cleef & ArpelsSenior Corporate Content Project ManagerOctober 2024 - April 2025 (6 months)Within the communication department, developing and managing editorial content and communication strategies related to the House's exhibitions, events, and heritage initiatives. Coordinating cross-functional projects with marketing, heritage, publishing, and event teams in a demanding international environment.Conception and deployment of 360° communication campaigns (print, digital, editorial content) Production and coordination of content for the House's exhibitions and cultural projects
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Education
- Professional training - Cultural and Event Project ManagerEUROPEAN AGENCY FOR CULTURAL MANAGEMENT2015Formation professionelle - Chef de projets culturels et événementiels
- Master 2 Grande Ecole Program - Marketing & Brand StrategyINSEEC BUSINESS SCHOOL2014Master 2 Marketing & Brand Strategy