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Alexandra VeyrineAV

Alexandra Veyrine

Commercial Strategy & BtoB Business Development

€450/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandra

Are you an SME and want to deploy a new service or product to a B2B target?

Let's find a moment to chat!

👉 Personality.. .. Determination I Rigor I Transparency
👉 Preferences ..... BtoB I Service I Operational
👉 Languages ........... French I English I Spanish

𝗔 𝗣𝗥𝗢𝗣𝗢𝗦 𝗗𝗘 𝗠𝗢𝗜
✔️ 10 years of experience in developing commercial and operational strategies for content creation agencies (video, web, global, retail, design)
✔️ creation of a collective of expert freelancers
✔️ positive and caring personality, attached to the traceability of my approach, to reporting and sharing
✔️ motivated by the success and strategic exchanges that can exist between a brand and its Sales team


𝗡𝗔𝗘 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚
I founded NAE Marketing to dedicate my time to the business development of SMEs on the following missions:

1/ Definition and application of commercial strategy
2/ Content creation and lead generation
3/ Construction of sales support tools
4/ Prospecting, CRM management and preparation of commercial offers


𝗧𝗘𝗠𝗢𝗜𝗚𝗡𝗔𝗚𝗘𝗦
"I really enjoyed collaborating with Alexandra, trust was immediately established and I hope to have the opportunity to repeat this experience." 𝘊𝘩𝘭𝘰𝘦́ 𝘒𝘙𝘐𝘊𝘏𝘐 – 𝘓𝘈 𝘔𝘈𝘐𝘚𝘖𝘕 𝘋𝘜 𝘊𝘏𝘖𝘊𝘖𝘓𝘈𝘛

"It was a real pleasure to work with her, from a professional point of view her expertise in the field of marketing and merchandising as well as her technical skills made Alexandra a trustworthy person and with whom I did not hesitate to call on." 𝘊𝘩𝘢𝘳𝘭𝘦𝘴 𝘔𝘈𝘓𝘉𝘙𝘈𝘕𝘊𝘏𝘌 - 𝘉𝘠 𝘛𝘌𝘙𝘙𝘠
  • English

    Fluent

  • Spanish

    Fluent

  • French

    Native or bilingual

  • Italian

    Basic

Remote only
Primarily works remotely

Experience

  • NAE MARKETING
    Founder & Business Developer
    CONSULTING AND AUDITS
    March 2020 - Today (6 years and 3 months)
    Paris, France
    I support startups and SMEs in their commercial development:
    • Identification of markets and detection of transformation opportunities
    • Definition and deployment of a commercial strategy
    • Prospecting and lead generation
    • Development of content marketing and sales support tools
    • CRM management and construction of BtoB client portfolio
    • Conducting client meetings, field tours
    • Customer relationship, identification of needs, negotiation and drafting of quotes
    • Writing public calls for tenders

    CLIENTS:
    🎬🎥 Claprod ............ www.cla-prod.com
    🌿🐼 Panda Tea ........ www.pandatea.com
    🌿☕ NüMorning ....... www.numorning.com
    🔧⚙️ Les Clés du Bricolage
    📗🌳 Gravures Sauvages
    Commercial strategy Business development Lead generation Growth hacking automation customer success Start-up coldcalling cold mailing Project management Communication Communication strategy Emailing Content marketing B2B
  • THE FRENCH VIKINGS
    Business Developer
    ARTS AND CRAFTS
    October 2019 - January 2020 (3 months)
    Paris, France
    Concrete furniture manufacturing workshop Made in France

    • Identification of markets and detection of transformation opportunities
    • Deployment of a commercial strategy and tools for tracking commercial activity
    • Cold prospecting (mail, telephone, social networks, samples)
    • Making appointments and visiting the Workshop
    • Implementation and management of a CRM and construction of a BtoB client portfolio
    • Customer relationship, identification of needs, negotiation and drafting of commercial proposals

    https://thefrenchvikings.com/
    Business development Commercial strategy CRM prospecting sale Project management merchandising B2B commercial
  • MAYENCE
    Commercial Manager
    ARTS AND CRAFTS
    September 2016 - October 2019 (3 years and 2 months)
    Levallois-Perret, France
    Agency specialized in the design, conception and manufacture of furniture, merchandising supports, POS, stand

    • Cold prospecting and creation of a BtoB client portfolio
    • Analysis of customer needs and functional and technical recommendations
    • Preparation of quotes and commercial offers, negotiation
    • Operational management of projects according to different distribution channels: supermarkets, selective networks, department stores, pharmacies...
    • Artistic and technical coordination, monitoring of graphic creation, production management, quality control
    • Project management and internal and external stakeholders: design office, graphic studio, manufacturers, decorators, logistics providers...
    • Respect of budgets and deadlines

    CLIENTS: Aprium Pharmacies, By Terry, Clarins, Colgate, Coty, Dior, Givenchy, La Maison du Chocolat, Legrand, Merci Handy, Panda Tea, Pharmedicom, Rituals, Scentys, Sephora

    http://www.mayence.com/
    Business development Project management merchandising retail customer relationship prospecting Negotiation Start-up pharmacy cosmetics Luxury B2B commercial

Recommendations

FU
Emmanuelle GardanEG
Anne-Sophie Bui KhacAB
Former user and 2 other people have recommended Alexandra

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Education

  • Master 2 communication & Marketing
    University of Bordeaux
    2014
    * Stratégie de communication : interne, externe, événementielle, de crise * Marketing générationnel et étude des profils consommateurs juniors et seniors * 1 an de stage

Skill set

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