Freelancer profile translated to English.
Back to original languageAbout Alexandra
With 4 years of experience in digital marketing CRM, I am an expert in the following areas: e-commerce site management and updates, web content creation and writing, newsletter creation and routing, use of Photoshop for updating and creating visuals/products/banners, creation of the commercial animation plan, KPI management, HTML/CSS Dreamweaver integration, campaign performance analysis, creation of automated customer journeys
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Edenred SEMarketing campaign manager - CRM & emailingTECHSeptember 2022 - Today (3 years and 9 months)92240 Malakoff, France- Participate in the construction of the B2B2C animation plan- Coordinate internal teams: Partnership, studio, marketing, sales- Create and integrate campaigns in the Cheetah emailing tool- Create email campaigns by integrating HTML on Dreamweaver: update links, visuals, content, check links, verify content consistency- Monitor campaign updates on Cheetah according to the animation plan- Analyze and track campaign performance weekly by providing KPI reports, and monthly by providing a Post Mortem report summarizing all monthly sends and corresponding statistics- Create automated communication journeys (multi-channel), triggers- Support the migration project of the campaign management tool (marketing cloud) Tools mastered: Cheetah, Adobe Dreamweaver, Adobe Photoshop, Excel Skills: HTML, CSS, CRM, SQL
- FAUCHON ParisE-commerce project managerNovember 2021 - July 2022 (8 months)Paris, France- Create product sheets and manage the e-commerce site and online store daily via Magento- Create, edit, and send emails twice a week via the Splio CRM software- Establish CRM strategies based on the calendar: promotional offers, past purchasers, loyalty program members, A/B testing, etc.- Create the Newsletter sending schedule: frequency, theme- Update the website: homepage, header, footer, blocks, visuals- Manage and import Product Information Management (PIM) data into Magento, and update PIM product sheets.- Perform merchandising on products sold on e-commerce.- Use Photoshop to create visuals for newsletters, banners, and social media content- Supervise social media: monitoring, scheduling (Instagram and Facebook) via Iconosquare- Manage external partnerships and influencer operations- Provide monthly statistical reports for newsletters: click/open rates, bounces, sales, and revenue with Google Analytics- Provide analysis reports on commercial operations: conversion rates, average order value, number of promotional code uses, etc.- Relay and implement the commercial animation plan on the e-commerce site- Promote the e-commerce site and products through relevant partnerships- Conduct competitive intelligence and benchmarking
- Groupe Jean-François PiègeDigital and commercial project managerJuly 2019 - September 2021 (2 years and 2 months)Île-de-France, France- Create, execute, and monitor newsletters via Mailjet: KPI analysis- Manage the Instagram and Facebook social media strategy: Posts, engagement rates, performance analysis- Update and manage the website via the MajesCore interface- Conduct competitive intelligence and benchmarking- Manage the Sylius e-commerce platform and web projects- Create and modify content with InDesign: Restaurant menus- Organize private events in restaurants: Quote creation, budget management, invoicing, service providers, project setup and planning- Develop commercial and e-commerce materials: Commercial brochures- Manage partnerships- Manage La Fourchette and Tripadvisor sites: Reservation taking, customer reviews, menu updates, pricing, visuals
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Education
- Bachelor's degree in Commerce, Business AdministrationSKEMA Business School2016Licence de commerce, Business administration
- Scientific BaccalaureateLycée Jacques Audiberti2013Baccalauréat scientifique