Freelancer profile translated to English.
Back to original languageAbout Alexandra
**French-American and bilingual**, I have been crafting brand narratives for demanding agencies and brands since 2017.
From Annecy and Paris, I work on **everything related to storytelling**: copywriting, brand identity, brand platforms, marketing messages, advertising and video scripts, voice-overs, creative concepts for social media, in both French and English.
Trained in **dramaturgy**, I bring narrative rigor and a sense of rhythm to brand writing, to carry a strategic vision.
My clients: Decathlon, Amazon, Institut Pasteur, Engie, Maped, Gardeners, Iconoclast, Story, Jellyfish, Peech Studio
Project examples:
Valentino - Adaptation of a campaign script (Iconoclast)
Audemars Piguet - Copywriting consulting (campaign with Serena Williams)
Decathlon - Product messaging, copywriting
Institut Pasteur - Video scripts for their YouTube channel
Agence Gardeners - Brand platforms, naming, taglines, editorial guidelines, and creative intentions
Want a **personalized example**? Write to me, I'll send it to you!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Annecy (up to 50km), Paris (up to 100km)
Experience
- Conception-rédaction & Stratégie de contenuCopywriting & Content StrategyPRESS AND MEDIAAugust 2017 - Today (8 years and 9 months)• Copywriting and brand writing (brand platforms, naming, manifestos, taglines), particularly for the agencies GARDENERS, JELLYFISH, ICONOCLAST, PEECH STUDIO, YOUR COMICS, STORY (MOBSUCCESS)• Participation in campaigns as a copywriter or brand writer- VALENTINO, MINI, AUDEMARS PIGUET• Writing strategic content for brand communication: product messaging, video scripts, newsletters, social media and website content, storytelling, and advertising copywriting- DÉCATHLON, MAPED, AMAZON, INSTITUT PASTEUR, ENGIE, ULYSSE NARDIN, VANESSA BRUNO
- Alexa d'AmazonAmazon's Alexa - Editorial Manager for Jellyfish agency on personality contentCULTUREDecember 2019 - October 2022 (2 years and 10 months)Supervised a team of writers to continuously create entertaining and coherent character and dialogues
- École Brassart AnnecyCopywriting, Creative Ideation and Creative StrategySeptember 2025 - Today (9 months)I teach the following subjects at Brassart school in Annecy:- copywriting- creative ideation- creative strategy.
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Education
- Master of Arts in Cultural and Creative IndustriesKing's College London2015Matières : étude de la culture et des contre-cultures, production internationale de films, étude et analyse d’arts visuels, développement culturel dans les milieux urbains, diplomatie culturelle internationale
- Bachelor of Science in Business ManagementKing's College London2013Matières : économie, sociologie, étude comportementale du consommateur, stratégie, finance, marketing, gestion des ressources humaines