Freelancer profile translated to English.
Back to original languageAbout Alexandra
French-American and bilingual**, **I have been crafting brand narratives for discerning agencies and brands since 2017.
From Annecy and Paris, I work oneverything related to storytelling**: **copywriting**, **brand identity**, **brand platforms**, **marketing messages**, **advertising and video scripts**, **voice-overs**, **concept creationfor social media, **in both French and English**.
Trained indramaturgy**, I bring **narrative rigorto brand writing to convey a **strategic vision**.
I alsoteach**copywriting**,creative ideation**, and **creative strategyinhigher education**, and can **train**your teams** in these areas.
Amazon Alexa- Editorial Manager: recruitment, training, and supervision of a team of writers, coordination with Amazon teams and Jellyfish agency
Valentino- Adaptation of a campaign script (Iconoclast)
Audemars Piguet- Copywriting consulting (campaign with Serena Williams)
DĂ©cathlon- Product messaging, copywriting
Institut Pasteur- Video scripts for their Youtube channel
Gardeners Agency- Brand platforms, naming, taglines, editorial directions, and creative intentions
Want a **personalized example**? Write to me, I'll send it over!
French
Native or bilingual
English
Native or bilingual
Can work on-site
Annecy (up to 50km), Paris (up to 100km)
Experience
- Conception-rédaction & Stratégie de contenuCopywriting & Content StrategyPRESS AND MEDIAAugust 2017 - Today (8 years and 11 months)Annecy, France• Copywriting and brand writing (brand platforms, naming, manifestos, taglines), particularly for the agencies GARDENERS, JELLYFISH, ICONOCLAST, PEECH STUDIO, YOUR COMICS, STORY (MOBSUCCESS)• Participation in campaigns as a copywriter or brand writer- VALENTINO, MINI, AUDEMARS PIGUET• Writing strategic content for brand communication: product messaging, video scripts, newsletters, social media and website content, storytelling, and advertising copywriting- DÉCATHLON, MAPED, AMAZON, INSTITUT PASTEUR, ENGIE, ULYSSE NARDIN, VANESSA BRUNO
- Alexa d'AmazonAmazon Alexa - Editorial Manager for Jellyfish Agency on Personality ContentCULTUREDecember 2019 - October 2022 (2 years and 10 months)Londres, United KingdomRecruitment and training of a team of writers, editorial supervision to ensure narrative coherence and character personality over time. Writing entertaining dialogues adapted to daily use, consistent with Amazon's Alexa tone of voice. Direct coordination with Amazon teams and Jellyfish agency.
- École Brassart AnnecyCopywriting, Creative Ideation, and Creative StrategyCULTURESeptember 2025 - Today (11 months)Annecy, FranceI teach the following subjects in higher education at the Brassart school in Annecy:- copywriting- creative ideation- creative strategy.
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Education
- Master of Arts in Cultural and Creative IndustriesKing's College London2015Matières : étude de la culture et des contre-cultures, production internationale de films, étude et analyse d’arts visuels, développement culturel dans les milieux urbains, diplomatie culturelle internationale
- Bachelor of Science in Business ManagementKing's College London2013Matières : économie, sociologie, étude comportementale du consommateur, stratégie, finance, marketing, gestion des ressources humaines