Freelancer profile translated to English.
Back to original languageAbout Alexandra
June 2025: Mastery of FIGMA (Training at Gobelins)
Artistic director and graphic designer, I work alone or through collaborations, in various fields such as culture, the business world, fashion, luxury, start-ups.
You will find my more complete portfolio here: alexandraroucheray.com
- Art direction / print and web graphic design
- Branding / Communication consulting
- Web design
- Wordpress site
ART DIRECTION
/ Taking briefs from clients - kick-off meetings
/ Analysis of the problem and needs
/ Benchmark
/ Creation of trend boards
/ Graphic research directions
/ Research and selection of service providers (illustrators, developers, motion designers, photographers...)
GRAPHIC DESIGN
/ Graphic research
/ Creation of mock-ups
/ Creation and execution of all graphic materials (print, web, and signage)
/ Integration of client corrections
/ Guarantee of the conformity of documents and files ready for production (print and web)
/ Selection of the printer, request for printing quotes, manufacturing follow-up
/ Control and validation of proofs
/ Support in choices of finishing (paper, binding, printing and manufacturing techniques)
PREFERRED AREAS
PRINT: Mock-up design / Layout grids / Book / Magazine / Activity report / Brandbook / Brochure / Folder / Poster / Invitation / Flyer / Business card / Greeting card / Correspondence card / Window graphics
GRAPHIC COMMUNICATION: Visual identity / Graphic charter (creation of a graphic universe, logo, colors, typography, packaging, POS, website, administrative documents, etc.)
WEB: Website design from scratch or from mock-ups / Delivery of sliced .psd files for developers / Wordpress sites: theme selection, template layout
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- SNCFREFONTE DU SITE DE TGV INOUITRANSPORTATIONJuly 2024 - October 2024 (3 months)Paris, FranceOn FIGMA, creation of the pages for the future TGV INOUI website.Image research, layout, adherence to the TGV INOUI graphic charter.
- Alice's seaweedsCreation of packaging for a food brand selling seaweedHEALTH AND WELLNESSJanuary 2024 - Today (2 years and 5 months)Dieppe, FranceCreation of the brand identity for Alice's seaweeds, a brand selling nori seaweed, harvested on the beaches of Pays de Caux in Haute-Normandie.
- Normandie impressionnisteMAETERLINCK SEASON for NORMANDIE IMPRESSIONNISTE 2024ARTS AND CRAFTSSeptember 2023 - July 2024 (10 months)Creation of the visual identity for the two exhibitions of La Saison Maeterlinck in Luneray (Pays de Caux), as part of Normandie Impressionniste 2024. Creation of the panels for the two exhibitions (over 100 in total), graphic design for all communication materials, carte blanche.
Reviews
C
Constance
Le P'tit Quiz
Reviewed on 4/5/2022
I contacted Alexandra to rethink our brand's graphic identity. She was very attentive and proposed a graphic identity that perfectly matched our needs. Beyond her skills, I greatly appreciated her artistic sensibility. A real asset for the project.
It was a pleasure working with her. I will not hesitate to contact her again.
Pascal
Expandability LTD
Reviewed on 4/27/2021
Thanks again Alexandra!
Already 2 missions and still the same quality of work and still the same responsiveness!
Thank you so much! See you soon for the next mission!
Recommendations
LN
FU
+1
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Education
- National Higher Diploma in Plastic Arts (DNSEP), Graphic Communication OptionÉcole supérieure des Arts Décoratifs2009Option Communication graphique / Niveau master - Histoire de l’art, du graphisme, de la typographie, de la photographie, du 7ème art - Arts plastiques : dessin, couleur, volume, sculpture, photographie, perspective - Communication visuelle : graphisme, graphisme éditorial, identité visuelle, design global, typographie - Mémoire de fin d'études - Stages en entreprise , workshops et conférences.
- Internship at DAZED & CONFUSED, London (UK)École supérieure des Arts Décoratifs2008Stage au sein du magazine Dazed & Confused à Londres, au pôle direction artistique/graphisme.