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Alexandra RosaAR

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Freelancer profile translated to English.
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About Alexandra

Senior Event Project Manager based in Normandy (Deauville), I support agencies and companies in the design, production, and operational management of seminars, incentives, and corporate events, with a constant focus on quality and precision.

An engineer by training and former strategy consulting manager at PwC, I have developed a highly structured approach to managing complex projects, based on rigor, anticipation, and a keen eye for detail. I combine method and agility to ensure reliable, controlled, and perfectly executed deliverables, even in demanding contexts.

For nearly 15 years, I have been managing Un Jour aux Courses, an event agency based in Deauville, recognized for its premium immersive experiences rooted in the local territory and the world of horse racing. There, I developed a strong culture of high-end and luxury, as well as the ability to work with prestigious clients and partners, understanding their codes, expectations, and level of demand.

As a freelancer, I undertake targeted missions requiring senior project management, high operational reliability, and excellent command of service provider ecosystems. I particularly appreciate projects involving seminars, corporate events, and high-value-added immersive experiences, both in France and abroad.

Indicative daily rate, adjustable according to the scope, level of responsibility, and duration of the mission.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Caen (up to 50km)

Experience

  • Un jour aux courses
    Event Project Director — Founder
    LUXURY GOODS
    January 2012 - Today (14 years and 5 months)
    Caen, France
    Direction and management of the event agency Un Jour aux Courses, specializing in premium immersive experiences around the horse racing industry and local territories.

    • Design and production of high-end seminars, incentives, team building, and corporate events.
    • Strategic project scoping, definition of client objectives and deliverables.
    • Operational management of complex and multi-site projects.
    • Sourcing, selection, and coordination of service provider ecosystems (venues, caterers, technical production, artists, DMCs).
    • Management of relationships with demanding clients and partners (large companies, agencies, institutions).
    • Business development and agency structuring.
    In-depth knowledge of the horse racing and equestrian sector and its players Management of Service Provider Ecosystems Event Project Direction
  • Horse Racing Advisory
    Bloodstock & Management — Partner
    SPORTS
    January 2011 - Today (15 years and 5 months)
    Caen, France
    Strategic support for owners and investors in the management and development of their racehorse portfolios.

    • Client development and recruitment, building long-term relationships and managing high-end portfolios.
    • Definition and management of horses' sporting and asset strategy in conjunction with owners.
    • Coordination and management of stakeholders (trainers, veterinarians, studs, jockeys, brokers, specialized service providers).
    • Main interface between clients and industry players, acting as translator, arbitrator, and reporter.
    • Operational and administrative follow-up of files (racing career, care, valuation, key decisions).
    • Monitoring the racing ecosystem and its players to guide client decisions.
    Client Portfolio Management High-end Client Relations Service Provider Management Coordination of Multidisciplinary Teams In-depth knowledge of the horse racing and equestrian sector and its players
  • PricewaterhouseCoopers (PwC)
    Manager — Strategy and CSR Consulting
    CONSULTING AND AUDITS
    June 2001 - December 2010 (9 years and 6 months)
    Paris, France
    Manager in strategy and CSR consulting, supporting large companies on structuring and complex projects.

    • Management of transformation and organization projects.
    • Coordination of multidisciplinary teams and client mission management.
    • Strategic analysis, problem scoping, and recommendation formulation.
    • Production of high-level deliverables and presentations to management committees.
    • Management of relationships with demanding decision-makers and stakeholders.
    Complex Project Management Strategic Consulting Team Management Corporate Client Relations Structuring and Methodology

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Education

  • Engineering Degree
    AgroParisTech
    2001
    Formation d’ingénieur pluridisciplinaire, avec des enseignements en sciences du vivant, économie, gestion de projets et analyse systémique. Développement de compétences en raisonnement structuré, résolution de problèmes et conduite de projets complexes.

Skill set

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