Freelancer profile translated to English.
Back to original languageAbout Alexandra
Graphic designer between Paris and Lyon, with a Master's degree, I founded the artistic direction studio Les formes associées in 2015 with Héloïse D.
We carry out projects for small and large companies such as
- Crédit Agricole
- Bayer
- Ipsen Pharma
- A.P.C.
- Musée du Quai Branly
- Westwing...
🥇 Audience Award for the Levittown poster at the International Graphic Design Biennial 2021!
I mainly work in the fields of culture, architecture, luxury... and provide tailor-made support by offering you all the studio's skills, placing real importance on dialogue to translate your projects graphically in a fair and relevant way!
📆 FRAMING & PROJECT MANAGEMENT
Specifications
Project organization and planning
Proposal of work methods (Design Thinking, Design Sprint, or UX Design)
Competitive analysis and benchmark
Target audience and positioning definition
🎨 ARTISTIC DIRECTION & GRAPHIC DESIGN
Mood board
Editorial creation (posters, flyers, books, magazines…)
Creation or adaptation of a global visual identity (logo and graphic charter)
Application of the charter to communication media (print, packaging, scenography…)
Printing or production monitoring
đź’» INCLUSIVE UX/UI DESIGN & RESPONSIVE WEB
Web project launch (showcase/e-commerce, web design/application…)
UX Research
Structuring (sitemap, user journeys…)
Conception (zoning, wireframes, prototypes, user testing…)
Web charter (UI kit/Design System)
Mock-ups and prototyping (Adobe XD and Figma)
Technical development monitoring
The added value of Les formes associées
đź“· I also develop a practice as an architectural photographer (shooting and photo retouching)
🎧 Héloïse D. is also a sound composer for contemporary music and pieces
👉 lesformesassociees.com
I would be delighted to discuss your needs and questions with you.
Have a great day
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 50km), Paris (up to 50km), Marseille (up to 50km), Valence (up to 50km)
Experience
- UAF LIFE PatrimoineUAF Life PatrimoineBANKING AND INSURANCEMarch 2024 - June 2024 (4 months)Lyon, FranceInstitutional website and partner extranet dashboard CGP:- Exploratory workshops and interviews- Editorial content consulting- Zoning, wireframes, prototyping- Design system/fragments for Liferay and UI Kit (Atomic Design)- Delivery on Figma
- MedInsightsUX/UI Design for a platform dedicated to medical researchMEDICALFebruary 2023 - February 2023 (1 month)Paris, France- Interviews- Design system and UI Kit (Atomic Design) + Logo creation- Deployment of the design system to all wireframes- User tests- Delivery on Figma & development monitoring
- EduMediaUX/UI Design for an interactive platform dedicated to educationEDUCATION AND E-LEARNINGJuly 2022 - October 2022 (4 months)Bordeaux, France- Framing (Agile)- Implementation of Crazy8/Brainstorming workshops- Interviews, definition of objectives and positioning, personas- User flow, Wireframe- Design system and UI Kit adapted to the new visual identity (Atomic Design)- Deployment of the design system to all wireframes- Delivery on Figma & development monitoring
Reviews
Recommendations
PG
FU
+3
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Education
- Higher National Diploma of Plastic ExpressionÉSAD Valence2013DNSEP Design graphique - Reçue avec Mention. Le DNSEP, Diplôme National Supérieur d’Expression Plastique est délivré en option Design graphique à l’ÉSAD •Valence. Ce diplôme confère le grade de master. Il est inscrit au niveau I du RNCP (Répertoire National des Certifications Professionnelles). Le diplôme comprend deux épreuves distinctes : - la soutenance d'un mémoire  - la soutenance d'un travail plastique.
- National Diploma of Art and TechniquesÉSAD Valence2011Le DNAT (Diplôme National d’Arts et Techniques) option Design mention Design graphique est délivré à l’ÉSAD •Valence après les trois années d’études constituant le premier cycle (dont quatre semestres en option spécifique). Ce diplôme permet aux étudiants de définir et d’envisager une inscription professionnelle immédiate ou de poursuivre en DNSEP, après passage devant une commission.