About Alexandra
German
Native or bilingual
Spanish
Basic
English
Fluent
Experience
- VISI/ONEProduct ManagerSOFTWARE PUBLISHINGDecember 2022 - December 2025 (3 years)Berlin, GermanyStabilization and further development of a B2B SaaS platform by improving core usability and data-based prioritization; increasing NPS from 3 to 9 and significantly reducing churn rate.Development and launch of a scalable SaaS platform across web, iOS, and Android by consolidating multiple legacy systems into an integrated platform architecture.Development of product vision and roadmap based on product discovery (user interviews, hypothesis testing, and analysis of usage data).Management of complex system integrations between platform, IoT hardware, and cloud services in close collaboration with engineering teams and external partners.Definition and tracking of key product KPIs to measure product success and derive data-based product decisions.Establishment of a clear product identity and UX strategy for designing consistent and scalable customer journeys across all digital platform touchpoints.Management of cross-functional collaboration between engineering, sales, customer care, and other stakeholders to improve product quality and delivery stability.
- Choice GmbHProduct ManagerSOFTWARE PUBLISHINGMarch 2022 - November 2022 (8 months)Berlin, GermanyEnd-to-end responsibility for the development of a new B2B software platform from product discovery through MVP definition to successful launch.Development of product vision, strategy, and roadmap based on user needs, business goals, and technical feasibility.Conducting product discovery through user interviews, workshops, and market analysis to validate product assumptions.Ensuring stakeholder alignment through clear communication of product strategy, priorities, and business impact.
- Carano Software Solutions GmbHProduct Manager / Product OwnerSOFTWARE PUBLISHINGMay 2019 - March 2022 (2 years and 10 months)Berlin, GermanyResponsibility for product strategy and roadmap of several B2B software products across web, iOS, Android, and Windows.Translation of complex business and user requirements into scalable product solutions in close collaboration with engineering teams.Prioritization of features and management of releases for continuous platform development.Interface between business stakeholders, development, and external partners for the successful implementation of product initiatives.
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Education
- Bachelor of Science - BSFreie Universität BerlinBachelor of Science - BS