Alexandra Lamya R.

- Steeringdigital transformationinitiatives for large-scale e-commerce projects, usingOptimizelyandAdobeto align product strategies with business objectives and ensure customer-centric solutions.

- Developing data-drivenproduct roadmapsusingPower BIand **Tableau**, identifying opportunities for digital transformation and customer engagement while adapting to hybrid work models.

- Collaborating with multidisciplinary teams (design, development, data analysis) to integrateAPIsand deliver scalable solutions, optimizing user experience and exceeding customer expectations.

- ApplyingAgilemethodologies (Scrum and Kanban) with tools likeJiraandMiroto optimize project timelines, improve collaboration, and ensure rapid delivery of high-quality digital solutions.

- Analyzing user behavior withPower BIandTableauto guide decisions, optimize customer journeys, and align product features with growth and digital transformation objectives.

- Integratingmachine learninginsights to improve personalization, foster continuous innovation, and optimize user retention.

Mission: Creation and management of the website and social networks for Oasis Serenity, a wellness center specializing in relaxation retreats. The project included designing an intuitive and aesthetic site on Wix, as well as managing the Instagram and TikTok social networks to strengthen online presence and attract new customers.

Achievements:

Website creation: Design of a responsive and personalized site on Wix, with integration of an online booking solution and pages detailing services, retreats, and customer testimonials.

Social media management:

Content strategy and creation of engaging publications on Instagram and TikTok to promote retreats and generate interaction.

Development of a coherent publication calendar to maintain an active and attractive presence.

Implementation of targeted advertising campaigns to increase visibility and attract an international clientele.

Analysis of social network performance and adjustment of strategies based on feedback and brand objectives.

- Steering product development cycles withJira and**GitHub**, ensuring alignment with customer needs, business objectives, and modern working practices.

- Continuous improvement of user experience through targeted iterations, adapted to the requirements of digital transformation.

- Management and prioritization of the product backlog duringPI Planningsessions, integrating customer feedback, business strategies, and data-based analyses to define key features, optimize the user journey, and meet customer objectives in hybrid work environments.

- Close collaboration with multidisciplinary teams (designers, developers, and data scientists) to ensure a unified approach and the delivery of customer-centric and transformative solutions.

- Application ofAgilemethodologies (Scrum and Kanban) with tools such asJiraandMiroto optimizePI Planningprocesses, maximize team productivity, and ensure the delivery of high-quality digital solutions within the allotted timeframes.