Freelancer profile translated to English.

Description

🚀 Need to bring your marketing projects to life? Mobilize your communities? Track every step of a project? I'm here to support you in implementing concrete, measurable, and engaging actions.

I offer tailor-made support: 360° project management, creation of impactful newsletters, community management, and data analysis to confidently drive your results.

💡 Organized, creative, a good communicator, and responsive, I enjoy coordinating teams and resources to bring impactful projects to life.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic

Workplace preferences

Remote only

Primarily works remotely

Canon
B2B Operational Marketing Project Manager
TECH
March 2022 - March 2025 (3 years and 1 month)
Paris, France
- Network Animation: communication of necessary information for commercial activity (product launches, events, training, pay plan, exhibitions, promotions..)
- Event Management: organization and coordination of client and internal events (kick-off, seminars)
- Sales Development: implementation and monitoring of incentives for the sales force to boost sales
- Content Marketing: creation and presentation of sales support materials (pitches, presentations, product sheets, client cases) to assist sales representatives and optimize the sales cycle
- Reporting & Analysis: production and presentation of all reports related to network activity to ensure precise activity monitoring by management
Community Management Event Organization Operational Marketing Project Management Internal Communication
Danone
Product & Digital Assistant Manager
RETAIL (LARGE RETAILERS)
July 2021 - December 2021 (6 months)
Paris, France
- Event Management & Partnerships: organization of Paris Cafe Festival and SMMMILE Festival, execution of advertising campaigns with Chef Diego Alary and Le Fooding media
- Product Marketing: product innovation-renovation, launch of the Alpro “Proteins” and Alpro “Greek Style” ranges
- Social Media: execution of digital campaigns on Instagram
- Sales & Customer Behavior Analysis: IRI, Kantar, Nielsen
Event Organization Social Media Competitive Benchmarking and Analysis Product Launch Project Management
Canon France
Product Assistant Manager
TECH
July 2019 - December 2019 (6 months)
Paris, France
- Event Management: organization and coordination of client events (Canon Speed Tour and client receptions)
- Content Marketing: creation and presentation of materials for the sales force (brochures, presentations, pitches)
- Strategy: market research and competitive intelligence
Event Organization Content Marketing Competitive Benchmarking and Analysis Social Media Training Facilitation

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Master of Sciences
SKEMA Business School
2021
- Programme Grande Ecole & Master of Sciences en Commerce International en France et sur les campus de Stellenbosch en Afrique du Sud et de Belo Horizonte au Brésil - Secrétaire de l’association humanitaire HOPE - Rédaction d'un mémoire sur "Le rôle des PME sud-africaines dans le développement durable en Afrique du Sud"
ECE Preparatory Class
Lycée Rodin
2017
Classe préparatoire ECE

Alexandra Pourcelot

Marketing Project Manager

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