Freelancer profile translated to English.
Back to original languageAbout Alexandra
For over 10 years, I have been designing digital products that appear simple to use, even when they were not simple to design.
I work on high-traffic B2B and B2C platforms, from discovery to delivery: user research, framing, journey design, prototyping, and design systems. My approach: bridging the gap between user needs, business objectives, and technical constraints.
🛠 UX & Product Design
User Research · User Flows & Information Architecture · Wireframes & Prototypes · Design Systems · Workshops & Design Sprints · Complex Flow Optimization
🎨 UI Design
Web & Mobile Interfaces · UI Kits · Accessibility · Conversion-Oriented Design
🧰 Tools
Figma · Adobe Creative Suite · Miro · Jira · Claude Code
✨ They trusted me
Club Med · Tag Heuer · AccorHotels · L'Occitane · Orange · Sandro · Disney · OpenClassrooms · Fondation Recherche Alzheimer
English
Fluent
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km), Toulouse (up to 10km)
Experience
- CLUB MEDSenior Product DesignerTRAVEL AND TOURISMApril 2021 - Today (5 years and 2 months)Paris, FranceDesign and optimization of complex booking flows (B2B & B2C)Simplification of business logic and improvement of user journeysIdentification of friction points and continuous experience improvementCollaboration with product, tech, and business teamsContribution to discovery (user research, testing, iterations)Prototyping in Figma and contribution to the design system
- SOMM'ITUX DesignerRESTAURANTS AND FOOD SERVICEApril 2020 - September 2020 (5 months)Bordeaux, FranceUX redesign of SOMM'IT, a management application for restaurateurs, with the aim of simplifying daily use and optimizing the efficiency of business processes.
- User Research: needs analysis, surveys, benchmarking, user testing
- Analysis & Synthesis: customer journey map, affinity diagram
- Journey Structuring: information architecture and navigation
- Interactive Prototype Design (desktop, tablet, mobile)
- TechnicolorGraphic DesignerTELECOMMUNICATIONSMay 2019 - Today (7 years and 1 month)Bordeaux, FrancePrint and web graphic creations for various projects: infographics, posters, layouts
Reviews
F
Frédéric
Orthomatique SARL
Reviewed on 3/5/2021
Alexandra worked on the release of version 2.0 of our software.
Very attentive, super responsive, and able to quickly understand all the constraints of the relevant field (medical sector), Alexandra did a great job while adapting to our sometimes chaotic imperatives :)
We plan to continue using her services for future missions.
I recommend!
Zakia
Lordayz
Reviewed on 11/13/2020
My partner joins me in thanking Alexandra for the superb work she has done.
From an idea, she created a logo, a graphic charter, and a complete application.
We collaborated via Slack for 2 weeks with fluid and precise exchanges.
She took complete ownership of the project and was proactive, which is very helpful for a startup like ours to work with someone who quickly understands our product and its challenges.
Beyond her professional attitude, she is a very pleasant person.
While waiting to call her back for a new mission, I recommend her with my eyes closed...
Thank you again Alexandra!!!
Alexandra has chosen to hide 1 review
Recommendations
FU
FU
+6
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Education
- Professional Bachelor's Degree in Communication, IT, MultimediaUniversité Paris 82013En alternance
- Professional Aptitude Certificate in Visual Communication (Multimedia Option)Lycée Jean Monnet - Montpellier2012