Freelancer profile translated to English.
Back to original languageAbout Alexandra
For over 10 years, I have been helping companies transform complex journeys into simple, intuitive, and high-performing digital products.
Specializing in UX/UI Product Design, I support product teams from discovery to delivery on web applications, mobile apps, and SaaS platforms: user research, framing, information architecture, interface design, prototyping, and design systems.
I primarily work on products with significant business stakes (booking platforms, internal tools, e-commerce, mobile applications...) where user experience is a real performance lever. My role is to find the right balance between user needs, business objectives, and technical constraints to design useful, coherent, and easy-to-use products.
🛠️ Expertise
• UX Research & Discovery
• Information Architecture & User Flows
• Wireframes & Interactive Prototypes
• Design Systems
• Co-design Workshops & Design Sprints
• Complex Flow Optimization
• Collaboration with Product Managers, Developers, and Business Teams
🎨 UI Design
• Web & Mobile Applications
• B2B SaaS & E-commerce Platforms
• Figma UI Kits & Components
• Accessibility
• Conversion-Oriented Design
🧰 Tools
Figma • Figma Make • Adobe Creative Suite • Miro • Jira • Claude Code
✨ They Trusted Me
Club Med • Tag Heuer • AccorHotels • L'Occitane • Orange • Sandro • Disney • OpenClassrooms • Fondation Recherche Alzheimer
Launching a product, planning a redesign, or looking to improve a user journey? Let's connect to identify the best improvement opportunities.
English
Fluent
French
Native or bilingual
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km), Toulouse (up to 10km)
Experience
- CLUB MEDSenior Product DesignerTRAVEL AND TOURISMApril 2021 - Today (5 years and 3 months)Paris, FranceDesign and optimization of complex booking flows (B2B & B2C)Simplification of business logic and improvement of user journeysIdentification of friction points and continuous experience improvementCollaboration with product, tech, and business teamsContribution to discovery (user research, testing, iteration)Prototyping in Figma and contribution to the design system
- SOMM'ITUX DesignerRESTAURANTS AND FOOD SERVICEApril 2020 - September 2020 (5 months)Bordeaux, FranceUX redesign of SOMM'IT, a management application for restaurateurs, aiming to simplify daily use and optimize the efficiency of business processes.
- User Research: needs analysis, surveys, benchmarking, user testing
- Analysis & Synthesis: customer journey map, affinity diagram
- Journey Structuring: information architecture and navigation
- Interactive Prototype Design (desktop, tablet, mobile)
- TechnicolorGraphic DesignerTELECOMMUNICATIONSMay 2019 - Today (7 years and 3 months)Bordeaux, FrancePrint and web graphic design for various projects: infographics, posters, layouts
Reviews
F
Frédéric
Orthomatique SARL
Reviewed on 3/5/2021
Alexandra worked on the release of version 2.0 of our software. Very attentive, super responsive, and able to quickly grasp all the constraints of the relevant field (medical sector), Alexandra did a great job while adapting to our sometimes chaotic requirements :) We plan to continue using her services for future missions. I recommend her!
Zakia
Lordayz
Reviewed on 11/13/2020
My partner joins me in thanking Alexandra for the superb work she has done. Starting from an idea, she created a logo, a graphic charter, and a complete application. We collaborated via Slack for 2 weeks with smooth and precise exchanges. She took full ownership of the project and was proactive, which is very helpful for a startup like ours to work with someone who quickly understands our product and its challenges. Beyond her professional attitude, she is a very pleasant person. We look forward to calling on her again for a new mission, and I recommend her with my eyes closed... Thank you again Alexandra!!!
Alexandra has chosen to hide 1 review
Recommendations
FU
FU
+6
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Education
- Professional Bachelor's Degree in Communication, Information Technology, MultimediaUniversité Paris 82013En alternance
- Advanced Technician Certificate in Visual Communication, Multimedia OptionLycée Jean Monnet - Montpellier2012