Freelancer profile translated to English.

Description

I help SMEs transform their digital marketing into a real growth lever through concrete, structured, and financeable training.

With 8 years of experience in digital marketing and professional training, I support companies in upskilling their teams to generate more leads, improve their conversion, and structure their acquisition.

My obsession: to make your teams autonomous and profitable.

What I implement for you:

👥 Operational webmarketing training (SEO, social media, advertising, acquisition strategy)

📊 Structuring your digital strategy

💥 Conversion funnel optimization

📈 KPI implementation and analysis

💰 OPCO budget activation and optimization

Missions I regularly undertake:

1️⃣ Internal marketing skills audit

2️⃣ Construction of financed training plans (OPCO)

3️⃣ SEO, social media, online advertising training

4️⃣ Structuring a sustainable acquisition strategy

5️⃣ Support towards team autonomy

Some key figures:

🎓 +6,000 clients trained and supported

🎖️ Qualiopi certified training organization

⭐ 5 stars on Google - DIGITAL STUDY

📈 8 years of field experience

Notable references:

🍔 McDonald's France

🍔 KFC

🛒 Auchan

🛍 Carrefour

I work with SMEs, networks, franchises, and service companies that want to professionalize their digital marketing without wasting their budget.

Want to train your teams and structure your growth?

Let's discuss your goals.

I respond quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Formeazy
Founder
CONSULTING AND AUDITS
May 2025 - Today (1 year and 3 months)
Paris, France
Founder – Formeazy (Marketplace & trainer incubator)

Creation of a platform dedicated to trainers, coaches, and solopreneurs wishing to develop and structure their training business.

Participation in global strategy, offer development, and implementation of the marketing and sales ecosystem.

Main missions:

Structuring the platform's offer and positioning
Acquisition of trainers and partnership development
Implementation of acquisition funnels and prospect journeys
Digital marketing and communication strategy
Structuring sales processes and lead conversion
Supporting trainers in structuring and selling their offers
Objective: to facilitate connection between qualified trainers and learners while professionalizing the training ecosystem.
Digital Communication Individual Coaching
eTIPS
Freelancer
CONSULTING AND AUDITS
March 2018 - Today (8 years and 5 months)
Réunion
Director – eTIPS (Digital Communication Agency)

Creation and development of an agency specializing in digital strategy and the creation of web ecosystems for VSEs, SMEs, and entrepreneurs.

Management of web and marketing projects from A to Z: needs analysis, strategy definition, service provider coordination, and performance monitoring.

Main missions:

Definition of digital marketing strategies focused on acquisition and conversion
Creation and redesign of WordPress sites (showcase and e-commerce)
Implementation of sales funnels and customer journeys
SEO optimization and online visibility
Supporting clients in structuring their digital presence
Client relationship management and agency business development
Vision: to help companies transform their online presence into a sustainable growth lever.
Digital Communication Wordpress Training

Piero

Litterati LLC

Reviewed on 4/26/2021

Sandy Langlade and 3 other people have recommended Alexandra

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Audrey Champion

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Social Media Manager
IFR
2018
Formation complète en stratégie digitale et gestion d’écosystèmes sociaux : • Élaboration de stratégies social media orientées acquisition et conversion • Développement et monétisation d’audiences • Gestion de la e-réputation et analyse des performances • Référencement naturel (SEO) • Stratégies d’influence et partenariats
WordPress & SEO Certification
IFR
2019
Conception et optimisation de sites vitrines & e-commerce : • Création de sites orientés conversion • Optimisation SEO on-site • Structuration UX & parcours utilisateur • Intégration outils marketing & tracking

Check out Alexandra's education

Qualiopi
Activcert
2024
https://www.digital-study.fr/wp-content/uploads/2026/02/Certificat-n°QUA23060029-DIGITAL-STUDY-2024-2027-1.pdf
Structuring pedagogical and administrative processes Compliance with professional training quality requirements Construction of financeable programs (OPCO) Compliance with quality requirements related to public funding Structuring training eligible for financing schemes (OPCO & CPF)
Professional Trainer for Adults
Ministry of Labor
2021
https://drive.google.com/file/d/1T_DXwNNnXoNQBSy19kdo-sgnajEbiXMt/view?usp=sharing
Support towards professional autonomy Assessment of learning and progress measurement Analysis of in-company skill needs Facilitation of in-person and remote training Development of measurable pedagogical objectives Construction of in-company skill development plans Pedagogical adaptation to adult profiles (employees, managers, teams) Creation of practical pedagogical materials Design of structured and operational training paths Structuring financeable training schemes (OPCO)

Strategy Consultant

Marketing Consultant

Alexandra Payet

Webmarketing Training | 🎖️ Qualiopi | OPCO

About Alexandra

I help SMEs transform their digital marketing into a real growth lever through concrete, structured, and financeable training.

Experience

Reviews

5.0

Quality

5.0

Deadline

5.0

Communication

5.0

Piero

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