Freelancer profile translated to English.

Description

I am Alexandra Pardo, a Social Media Strategist & Content Creator. Over the past few years, I have built and managed my own brand from scratch, giving me a very real and comprehensive understanding of how a brand is built today: not only from content but also from strategy, positioning, communication, and audience connection.

I deeply understand what it means to have a business or personal brand because I've experienced it firsthand. I know what it's like to make decisions with limited resources, seek clarity in messaging, differentiate in a saturated market, and create content that is not only visually appealing but also intentional and helps move the brand forward.

Throughout this journey, I've developed a strategic and creative eye to help brands and projects communicate better on social media, build a stronger identity, and create content aligned with their objectives.

I can help you with content strategy, social media, creative ideas, storytelling, copywriting, short-form content, and brand communication to make your digital presence more coherent, attractive, and effective.

I enjoy working with brands that want to communicate with intention, genuinely connect with their audience, and build something meaningful for the long term.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual

Workplace preferences

Can work on-site

Palma de Mallorca (up to 50km)

Freelance
Social Media Strategist & Content Creator
SOCIAL NETWORKS
May 2025 - Today (1 year and 1 month)
Palma de Mallorca, Spain
Integral strategy and management of social media for brands and organizations from various sectors, combining strategic vision, creativity, and audiovisual execution.

· Social media strategy (positioning, objectives, and narrative)
· Profile optimization and communication structure to improve clarity and conversion
· Monthly planning and content calendarization
· Short-form content production and editing (Reels/TikTok)
· Copywriting, storytelling, and community management
· Metrics analysis (KPIs) and continuous optimization

**Featured Projects**: Finca Son Tià, MMO Agency (Clients such as Constructora Bartolomé Ramón, Tramiteco, ABEF, Eticentre), Personal Brands
Community Management Content Marketing Content Strategy Communication Strategy Instagram Marketing
KUMI Sneakers
Co-founder
E-COMMERCE
July 2020 - Today (5 years and 11 months)
Palma de Mallorca, Spain
· **Integral Management**: Administration (administrative, fiscal, and legal tasks), branding, and brand identity development.

· **Marketing and Communication**: Comprehensive marketing strategies, content creation for various channels, email marketing (including weekly newsletter).

· **Social Media and Influencer Marketing**: Social media management, paid campaigns, and collaborations with content creators.

· **Expansion and Sales**: Participation in international fairs, planning and execution of sales campaigns and launches.

· **Online Store and User Experience**: Online store design and maintenance, focusing on an exceptional experience.

· **Public Relations**: Media relations and collaborations management, achieving press and TV coverage.

· **Results Analysis**: Strategy optimization through metrics analysis (KPIs).

HIGHLIGHTED ACHIEVEMENTS
- 26% increase in Instagram followers in 2025
- Instagram traffic campaigns with CTR +6%
- Average email open rate of +50%
- Collaborations with brands and public figures (W Ibiza, Abbot Kinney’s, Juan Magán, Marga Prohens, Alessio Pieruccii, Cristina Verdú), presence in the plays "La Pell Fina" (Biel Duran) and "Lali Symon" (Júlia Bonjoch), and appearances in prominent press (HOLA, Grazia, ELLE, La Vanguardia, Vanitas, Cosmopolitan).
- Participation in the program "Al margen de todo" with Dani Rovira (TVE, 2026) and "La Vuelta a España Digital" with Carlota Bruna (RTVE, 2025).
- Third prize in sustainability by PFEC at CSFW Madrid (2024).
Social Media Strategy Communication Strategy Branding Instagram Marketing Email Marketing
CGI
Marketing Administrative Assistant
TRAVEL AND TOURISM
February 2023 - November 2023 (9 months)
Palma de Mallorca, Spain
Project management and content coordination in the Marketing department of **Meliá Hotels International**, optimizing processes and supporting strategic initiatives.

· Daily work with projects assigned by Marketing Partners and Brand Managers, including preparing presentations, uploading briefs for the design team, reviewing work according to hotel or team needs, and writing content.
· Coordination and follow-up of content projects for melia.com, ensuring quality and timely delivery.
· Supervision of departmental projects during colleagues' absences, ensuring operational continuity.
· Preparation and management of purchase orders for external suppliers, optimizing processes and commercial relationships.
· Quality control and constant updating of brand assets on the COSMOS platform.
· Thorough monthly review of content and brand assets, maintaining the consistency and validity of the corporate image.
· Organization and maintenance of the department's digital repository on SharePoint, including presentations, brand guides, audiovisual material, and other key resources.
· Efficient execution of high-level administrative tasks, reporting directly to the Marketing Director.
Administrative Management Content Management