Freelancer profile translated to English.
Back to original languageAbout Alexandra
Why hire me?
You are looking for a designer who can transform your ideas into intuitive and engaging visual solutions? With several years of experience in digital (product) and print design, I help startups, SMEs, and large companies create interfaces and visual identities that appeal to their users and meet their strategic objectives.
My skills:
Web design:
✍️ UX/UI Design: creation and optimization of fluid user journeys and impactful interface designs.
💻 Product Design: support from prototyping to iteration of digital products.
🛠️ UX Audits: analysis of your interface performance and concrete recommendations for optimization.
🤝 Collaborative Workshops: facilitation of workshops to co-create solutions tailored to your needs.
Graphic design:
🎨 Visual Identity Creation: logos, slogans, colors, typography, graphic guidelines.
🛍️ Development of print communication materials and graphic elements (social media, websites) in line with brand identity.
📹 Video Animations
My references:
🙋🏻♀️ I have had the privilege of collaborating with diverse teams: ambitious startups in their launch phase, cutting-edge creative agencies, and established companies.
My qualities:
🏆 Creativity
🏆 Proactivity
🏆 Communication
🏆 Versatility
🏆 Team spirit
🏆 Organizational skills
🏆 User/Results-oriented
My software/methodologies/languages:
👩🏻💻 Figma, Adobe XD, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, AI
📗 Agile, Design Thinking, Design System
💬 HTML/CSS
Response time:
📩 Available and responsive on Malt, Whatsapp, Slack, and by email.
I respond in less than 1 hour, when can we discuss? ➡️
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- CCAS - Activités sociales de l'énergieUX/UI & Digital DesignerJanuary 2024 - January 2025 (1 year)Paris, FranceDesigned and optimized digital experiences across 16+ B2E platforms with a focus on UX consistency, accessibility and responsive design.• Redesigned responsive web experiences aligned with design systems and accessibility standards• Improved user journeys and interface clarity, contributing to +35% user engagement• Produced digital content and visual assets aligned with the organization's brand ecosystem• Developed visual guidelines and scalable systems to strengthen consistency across digital platforms• Integrated responsive front-end components (HTML5/CSS3) to support user experience improvements
- MaltGraphic & UI DesignerJanuary 2024 - Today (2 years and 7 months)Paris, FranceFreelance UX/UI and brand design for digital experiences and modern brands.• Redesigned landing pages and digital journeys with a focus on usability, conversion and visual consistency — improving conversion rates by +20%• Designed wireframes, interactive prototypes and scalable UI systems in Figma• Developed cohesive visual identities and brand systems across digital and print touchpoints for 5+ clients• Collaborated with brands on positioning, digital experiences and visual direction from concept to execution
- WishibamWeb & UX/UI DesignerJanuary 2022 - January 2024 (2 years)Paris, FranceDesigned web and mobile experiences for a SaaS B2B/B2C platform connecting physical retail with e-commerce.• Designed responsive interfaces, visual systems and digital experiences centered on usability and conversion• Optimized UX flows and user interactions, generating +3% monthly conversion growth and +12% yearly engagement• Produced multi-channel digital content contributing to +1,000 monthly visitors• Applied brand guidelines and visual consistency across web, product and communication touchpoints• Contributed to scalable interface production workflows, reducing production time by 40%
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Education
- Web & Graphic DesignL'École Multimédia
- Fashion & Graphic DesignESMOD International
Certifications
- Fashion & Design DegreeEsmod, Paris2015
- Web Design DegreeEcole Multimédia, Paris2021