Freelancer profile translated to English.
Back to original languageAbout Alexandra
Freelance Marketing Director & CMO, for 15 years I have been supporting Perfume, Beauty, Luxury, and Fashion brands in France and internationally (Europe & Latin America) with their growth, launch, and marketing structuring challenges.
I act as a freelance CMO / Marketing Director for brands that wish to:
- Structure a solid marketing strategy
- Accelerate their growth
- Launch or reposition a brand (branding)
- Transition from a creative vision to profitable and scalable execution
My background combines:
- Major international groups (L'Oréal: Armani, Lancôme, Biotherm),
- SMEs (Reminiscence Paris, Robertet),
- Start-ups/Niche brands (L'Entropiste, Nino Amaddeo, Stéphanie de Bruijn)
I am both strategic and operational, with a strong business culture (P&L, margins, forecasts, distribution, digital performance) and the ability to transform a creative vision into profitable and scalable execution.
🚀 What I bring concretely
- Strategy & Marketing Direction
- Definition of global marketing strategy and activation plans
- Brand positioning & DNA
- Go-to-market (launch, relaunch, international)
- Brand & Communication
- Building strong brand identities
- Storytelling, editorial content, brand books
- Press & Influencer Relations
- Acquisition & Growth
- Social media, paid ads, CRM, influence
- E-commerce & Digital Performance
- KPI analysis, results monitoring
- Retail & Distribution
- Trade marketing France & export
- Negotiation with key accounts
- Point-of-sale animations & merchandising
- Team Management & Structuring
- Recruitment, organization, processes
- Cross-functional coordination (creative, retail, digital, logistics)
✨ Responsive, structured, and results-oriented, I integrate quickly with teams and ensure execution.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Nice (up to 50km)
Experience
- L'EntropisteBrand & Marketing DirectorFASHION AND COSMETICSApril 2024 - May 2024 (1 month)Paris, FranceBrand of the renowned perfumer Bertrand DuchaufourAt L'Entropiste, I held the position of Brand Director from the company's inception, overseeing the entire brand, communication, and product development strategy, alongside Bertrand Duchaufour.• Definition and implementation of the brand concept and identity.• Supervision of the creation of the flagship store in Le Marais (design with architect, construction monitoring, team recruitment, customer experience).• Management of the marketing & communication strategy (social media, paid ads, influence, trade, merchandising).• Responsible for new product development: definition of creative directions, briefs to Bertrand Duchaufour, packaging development.• Supervision of the e-commerce site creation (Result: +100 sales in less than a week after launch).• Management of the marketing and communication strategy: social media, paid campaigns, trade marketing, influence, CRM, merchandising.• Writing of all editorial content (brand concept, product sheets, press kits).• Coordination of press launch and influencer strategy for the brand launch and store opening.• Recruitment of teams and HR management• Implementation of training for store staff and retail partners.• Management of artistic partnerships (artist collaborations for window displays and in-store exhibitions).• Secured listings at Nose, Taizo, and over 100 points of sale worldwide in less than 3 months.• Direction and management of a team of 25 people• Conducted initial negotiations with key accounts such as Harrods and Printemps (signatures were pending at the time of my departure).Result: In less than a year, L'Entropiste went from an emerging brand to a recognized player in the niche perfume market, with an international presence and sustained growth.
- Laflore ParisConsultant - Social Media DirectorFASHION AND COSMETICSSeptember 2022 - May 2024 (1 year and 8 months)Paris, France- Management of the brand's Social Media team- Implementation of digital strategy on social networks- Writing editorial calendar FOR ALL NETWORKS- Briefing the designer on content to create for Instagram, Facebook, Tiktok, Pinterest, Youtube- Briefing the copywriter for captions and other texts- Implementation of community strategy with our community manager: training on responses, loyalty, etc.- Influencer management- KPIs constantly increasingWORK DONE 100% IN ENGLISHScope: brand strategy, go-to-market, product launch, influence, retail / trade marketing, e-commerce, CRM. Sectors: perfume, beauty, luxury, fashion.
- Stéphanie de BruijnMarketing and Strategy ConsultantFASHION AND COSMETICSJune 2021 - June 2022 (1 year)Nice, FranceFreelance consultant for various clients in the Perfume and Cosmetics sector:- Loft Olivia S. (Luxury SPA)- Stéphanie de Bruijn (niche perfumes)- Les Comptoirs du Soin (Premium dermocosmetic beauty center)- Activilong (haircare)- Institut Bicher (wellness)- Laboratoires Vivaligne (cosmetics)- Doussia (cosmetics)Scope: brand strategy, go-to-market, product launch, influence, retail / trade marketing, e-commerce, CRM. Sectors: perfume, beauty, luxury, fashion.
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Education
- Master 2 - Luxury Marketing and CommunicationSup de Pub - INSEEC2010Master 2
- Master 1 - International Marketing and CommunicationIPAG Business School2009Master 1