Freelancer profile translated to English.
Back to original languageAbout Alexandra
✨ Freelance Community Manager | Digital Strategy & Content Creation ✨ Expert Instagram, LinkedIn, TikTok, Youtube | Community Development & Management ✨
Hello! Are you a brand or an overwhelmed entrepreneur, and you need concrete results on your social media? I help you achieve your online goals with a tailor-made Social Media strategy. My previous management positions allow me to apply a new and innovative vision to social media, with a real strategy behind every piece of content.
💡 Trained by Meta/Facebook, I haveover 15 years of experience in digital marketing**, with a specialization in **Beauty, Fashion, Wellness, Perfume & Luxury(L'Oréal, Chanel, Reminiscence…).
The services I offer:
âś… Complete Social Media Management
âś… Impactful Content Creation
âś… Community Management
➤ Social Media Strategy: defining objectives to achieve, strategy, monitoring, KPIs, action plan preparation, development of social media graphic charter and application of visual strategy, competitive intelligence, research on the latest social media innovations, performance analysis
➤ Community Animation and Management (community management): developing your community, increasing engagement rate, increasing followers, conversion.
➤ Content Creation: reels, stories, posts, feed, writing captions according to brand tone, editorial calendar creation
➤ Team Management: social media / community management training.
➤ Copywriting, Branding, Storytelling
🎯 Objective: boost your visibility, your notoriety, and convert through social media.
✨ Responsive, creative, and always available, **even on weekends**! But above all, attentive to my clients' needs. I have developed their communication in record time, through tailor-made and effective strategies.
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Nice (up to 50km), Caen (up to 50km)
Experience
- L'ENTROPISTE parfumBrand and Marketing DirectorFASHION AND COSMETICSApril 2024 - May 2025 (1 year and 1 month)Paris, FranceL'Entropiste is a niche perfume brand, founded by the renowned perfumer Bertrand Duchaufour.Missions:Brand launch in the marketDefinition of brand strategy, branding, brand concept, marketing strategy, etc.Opening of a boutique in Le Marais (project management for construction and design)Management of a team of 20 peopleDirection of the marketing teamResults:- Best Instagram engagement rate in the industry- Over 100 retailers signed after 3 months of existence, including Printemps and Harrods (negotiations ongoing)- Over 100 orders on the website during launch week- Brand awareness: 10 influencer events launched in 3 months
- LAFLORE PARIS (mode vegan, sustainable et Ă©thique)Social Media DirectorFASHION AND COSMETICSJuly 2022 - April 2024 (1 year and 8 months)Paris, France- Management of the brand's Social Media team- Implementation of digital strategy on social networks- Writing editorial calendar for ALL NETWORKS- Briefing the designer on content to create for Instagram, Facebook, Tiktok, Pinterest, Youtube- Briefing the copywriter for captions and other texts- Community management with our community manager: training on responses, loyalty, etc.- Creation of monthly reports- Influencer management- Constantly increasing KPIsWORK CARRIED OUT 100% IN ENGLISH
- K'DERM (Laboratoire cosmétique Vivaligne)Community ManagerFASHION AND COSMETICSNovember 2022 - June 2024 (1 year and 7 months)Montpellier, FranceCommunication strategy to redesign the inactive Instagram accountCreation of the new feed design and all highlight contentContent creation, including tutorial/routine videosDefinition of the social media graphic charterDefinition of content and different categories for permanent storiesCreation of posts, captions, stories, daily account animationContact and management of influencer partnershipsEditorial calendar preparationBlog post writing
Reviews
Hervé
Hervé Coudière
Reviewed on 11/14/2022
Alexandra took my needs into account and completed the mission quickly and, above all, with professionalism and quality.
Armelle
Absolutely French
Reviewed on 8/19/2022
Alexandra created videos, visuals, and texts for the promotion of my book launch on LinkedIn. She also managed sending emails to a list of journalists/bloggers/LinkedIn contacts, which she had gathered. Communication with Alexandra was very easy; she is available, attentive, and very responsive. Deadlines were met, and she adapted to the date change (as the launch was slightly delayed). I had a calendar to visualize the posting days and what would be published in English and French (alternating). The posts, videos, and visuals were also accessible online. In short, it was perfect, I highly recommend her.
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Education
- Master's Degree in Luxury and CommunicationInseec2009
Certifications
- Social MediaFacebook2018