Freelancer profile translated to English.
Back to original languageAbout Alexandra
With Béguin, become your clients' favorite.
Digital strategy, social media & influence for coaches, female entrepreneurs & engaged brands!
We are Alexandra & Léa, founders of Béguin, a communication studio specializing in digital marketing, social media management, and video content creation.
We help female entrepreneurs, coaches, content creators, engaged brands, and inspiring venues (restaurants, guesthouses, Airbnbs, wellness studios) develop astrong digital presencethat is coherent and **aligned with their values**.
Our key expertise:
- **Social media strategy**: audit, editorial line, content calendar, brand storytelling
- **Community management**: management & animation of Instagram, TikTok, Facebook, LinkedIn accounts.
- **Content creation**: professional Canva visuals, carousels, Reels, stories, short videos
- **Video editing**: short formats, viral videos, reels, clips, subtitling, long videos (YouTube).
- **Photo & video shooting**: custom shootings, editorials, packshots, ambiance
- **UGC (User Generated Content) & Influencer Campaigns**: video conception, casting, management & distribution
- **Community management**: moderation, DM & comment responses, customer review management
- **Local SEO & Social SEO**: bio optimization, hashtags, geolocation, Google My Business
- **Analysis & reporting**: KPIs, competitive intelligence, strategic recommendations
Our tools: Meta Business Suite, Notion, Canva Pro, CapCut, Instagram Insights, Adobe Premiere Pro, Tiktok Studio, Google My Business, Trello...
Our approach? Human, strategic, and creative.
We provide personalized, supportive, human, and responsive guidance, adapted to your brand and your business objectives (visibility, conversion, notoriety, brand image, loyalty).
Write to us 💌
French
Native or bilingual
Spanish
Fluent
English
Conversational
Can work on-site
Lyon (up to 50km), Genève (up to 20km), Aubenas (up to 20km)
Experience
- Olival d'OuroCommunication and Marketing OfficerFebruary 2023 - December 2023 (10 months)Lyon, France
Communication and Marketing Officer - Olival d'Ouro
In my role at Olival d'Ouro, I was responsible for managing social media to promote our olive oil and olive products, made in Portugal. I implemented effective digital marketing and communication strategies to increase brand visibility and boost engagement within our online community on platforms like Instagram, Facebook, and LinkedIn.My work also involved creating and managing websites, ensuring an optimal user experience and tailored content to strengthen the brand's presence. Concurrently, I actively participated in professional events to enhance Olival d'Ouro's recognition in the industry.I led the brand's rebranding, developing a comprehensive branding strategy. This included designing new product labels, researching a new brand name, and developing a strong visual identity. This initiative effectively positioned the brand in the market and made it more attractive to our target audience.My responsibilities also covered managing visual communication to create a strong visual impact across our digital and physical materials. I used tools like Photoshop and Illustrator to produce compelling visuals, aligning them with the overall communication strategy. - COGITO STRATEGYSocial Media ManagerJanuary 2023 - February 2023 (1 month)Lyon, France
Social Media Manager - Cogito Strategy
As a Social Media Manager at Cogito Stratégie, I was responsible for the social media strategy to promote the company's services, focusing on key platforms such as TikTok and Instagram. My main objective was to optimize brand engagement and visibility through effective and creative content strategies.I led video content creation from start to finish, producing engaging videos tailored to the specifics of social platforms. This included video editing, adjusting visual and audio storytelling to capture the attention of our target audience, and creating viral videos that enhance the brand's impact on these platforms.My role also involved planning publications and managing the content schedule on social media to ensure a consistent and continuous presence. I used planning tools to maximize organic reach and track the performance of published content. - Nos Chères CampagnesMarketing-Sales and Travel Offer DesignApril 2022 - August 2022 (4 months)Tramoyes, France
Marketing and Communication Manager - Travel Agency
In my role at the agency, I held a key position in marketing strategy and content creation, working closely with local providers to offer tailor-made experiences to our clients.My main responsibilities included creating visual content for social media, where I designed captivating images and videos to maximize our brand's engagement and visibility. I also produced dynamic video edits to showcase our destinations and services, while strengthening the agency's brand awareness.I regularly wrote engaging blog posts to inspire our community and improve our SEO. This content was essential for strengthening our online presence and providing useful information to our target audience.As head of communications, I developed and implemented an editorial plan to ensure the regular and consistent dissemination of content. I also wrote newsletters to keep our community informed of the latest offers and news, while managing customer relations.To optimize our digital presence, I created new pages for our WordPress site, applying best SEO practices to improve our visibility on search engines. I also oversaw two impactful marketing campaigns, using paid search techniques (SEA) to improve our positioning and increase our organic traffic.
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Education
- Digital Project Manager, UX UI DesignStudi2023Chef de projet digitale, UX UI design
- Bachelor's degree, TourismIEFT School of TourismBachelor's degree, Tourisme