Freelancer profile translated to English.
Back to original languageAbout Alexandra
I am Alexandra Muller, a production manager and social media strategist with a 360° vision of digital.
For over 10 years, I have been helping brands and entrepreneurs create high-performing content strategies, combining creativity, organization, and technical expertise.
Today, I lead content production and strategy for Jiang Coaching, a leading brand in nutrition and physical transformation coaching, where I oversee the YouTube channel, social media, and all digital campaigns.
My values at the heart of every project:
Authenticity: creating content that speaks truthfully and builds genuine connection with the audience.
Excellence: attention to detail, strategic rigor, and creative demands for measurable results.
Collaboration: working hand-in-hand with creative and technical teams for smooth and effective projects.
Long-term vision: thinking of each project as a building block of a solid and sustainable strategy.
My expertise:
Social media & editorial strategy
Production management & creative team coordination
Artistic direction & branding
Workflow optimization for smooth and scalable organization
Performance analysis & strategic recommendations
I combine precise organization, clear vision, and a human approach to help brands level up their digital communication.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Jiang CoachingPRODUCTION MANAGERApril 2025 - Today (1 year and 2 months)I lead content production forJiang Coaching's digital ecosystem,a leading brand in nutrition and physical transformation coaching.My role covers the overall management of video and social media projects, from brief conception to final content delivery, ensuring perfect consistency with the brand strategy.Key missions:
- Production management: coordination of creative teams (editors, graphic designers, motion designers, copywriters) and monitoring of production schedules for YouTube, Instagram, TikTok...
- Editorial strategy: definition of editorial lines, storytelling, and structuring of long-form (YouTube) and short-form (Reels, Shorts, TikTok) formats.
- YouTube video supervision: from script to final editing, with a focus on optimizing pacing, visuals, and thumbnails to maximize engagement.
Artistic direction & branding:- Maintenance and evolution of visual identity, in line with marketing objectives and trends.
- Process optimization: implementation of collaborative tools and workflows (Notion, Slack, Drive) to streamline communication between teams and improve productivity.
Achievements:- Coordination of strategic projects such as the GR20 documentary, high-impact "investigative" videos, and cross-platform campaigns.
- Implementation of a new production organization to increase the pace and quality of deliverables.
- Development of a 360° strategy around YouTube, which is now a pillar of the brand's growth.
- LE SURFING SEIGNOSSESOCIAL MEDIA MANAGERRESTAURANTS AND FOOD SERVICEJuly 2022 - December 2024 (2 years and 5 months)I supported the restaurant Le Surfing, a must-visit spot on the Landes coast, in developing its digital presence, starting from scratch to build an engaged community and strengthen the brand image.Key missions:
- Instagram account creation and management: community development from 0 to 15K followers in 3 years.
- Social media strategy: definition of the editorial line, storytelling, and content planning to reflect the restaurant's unique atmosphere.
- Content production: photo and video shoots, creation of Reels, stories, and carousels to showcase dishes, events, and the team.
Community management:- Moderation, interaction with the community, and message management to build loyalty with local and tourist clientele.
- Event campaigns: promotion of live music nights, local collaborations, and seasonal menus.
Analysis and reporting:- Performance monitoring, strategy adjustments, and publication optimization to maximize organic reach.
Achievements:- Building a strong and consistent brand image on Instagram.
- Developing a loyal and engaged community, leading to increased visibility and bookings.
- Creation of local digital campaigns that positioned Le Surfing as an essential hub for surfers and lovers of friendly cuisine.
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Education
- MASTER MARKETING AND INNOVATIONIAE TOULOUSE2011