About Alexandra
- you don't have a clear understanding of what's really working
- you make decisions without a reliable framework
- you delegate without ever truly managing
- every euro invested creates more doubt than visibility
French
Native or bilingual
English
Fluent
Experience
- FreelanceMeta & Google Ads SpecialistMarch 2025 - Today (1 year and 5 months)Supporting aesthetic centers, specialized clinics, and skincare brands in their digital acquisition strategy.Complete management of Meta & Google Ads campaigns: audit, strategy, creation, and optimization.âïž Missions: Audit of websites, landing pages, and ad visuals; development of a tailor-made acquisition strategy (targeting, structure, messaging); launch and management of campaigns; performance tracking; continuous optimization and clear reporting.â This experience allowed me to practice a rigorous and meticulous approach, while developing my ability to combine advertising performance, a deep understanding of the target audience, and respect for the brand's identity.
- IOC SERVICESProject ManagerJune 2019 - November 2022 (3 years and 5 months)Paris, FranceManagement of multi-site advertising campaigns (up to âŹ80k budget), team coordination, reporting, client relations.âïž Results: +15% customer satisfaction, -20% negative feedback, coordination of 82 sites within deadlines.â This experience taught me to manage complex projects, structure effective processes, and maintain an expert eye on results â skills I now apply to digital advertising.
- SUEZCommunications OfficerAugust 2016 - September 2017 (1 year and 1 month)Lille, FranceGraphic redesign of 82 websites: coordination, management of materials, production monitoring.Creation of internal materials, content management, visibility improvement.âïž Results: 100% of sites compliant, +30% internal engagement.â This role nurtured my sensitivity to brand image, clear visuals, and the impact of the right messages â which are now at the heart of my work in digital advertising.
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Education
- Meta Ads - Google Ads TrainingShaperoom2025
- English Language TrainingEF Education First2024Toronto, Canada