Freelancer profile translated to English.
Back to original languageAbout Alexandra
With over 10 years of experience in marketing, I have developed cross-functional expertise covering operational, strategic, and digital challenges. As an independent consultant, I combine this experience with a deep understanding of human and societal behaviors, a true passion that guides my work.
I offer you expert insight at multiple levels to boost your business:
- Strategic: Audit, structuring, and development of sustainable visions.
- Organizational: Structuring internal environments aligned with your needs.
- Operational: Editorial management, CRM, and project management tools.
- Human Development: Training teams to acquire key skills.
I am particularly enthusiastic about contributing to future-oriented missions that foster collective intelligence and well-being.
Let's discuss your current project and see how I can adapt my approach to meet your specific needs. 🌞
French
Native or bilingual
English
Fluent
Can work on-site
Cannes (up to 50km)
Experience
- Mad ExpériencesTrainer in Active PedagogyEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 10 months)Cannes, FranceACTIVE PEDAGOGY TRAINER - Learning Experience & Personalization🎯 Training for executives and employees:- Launch my Digital Marketing Strategy- Develop my Inbound Marketing Strategy- Fundamentals of Merchandising- Audit, Optimize, and manage your Customer Experience- Adopt Linkedin in my B2B Strategy- Develop my strategic vision as an entrepreneur👩🏽🏫 Training for BTS & MASTER Students:- Develop an omnichannel strategy- Soft skills for the 21st century- Development of innovative media & digital solutions - Block 3- Communication Culture- Strategic Watch
- Tooth GlobalFreelance Marketing ConsultantHEALTH AND WELLNESSJanuary 2022 - June 2022 (5 months)06110 Le Cannet, FranceMission Objective: Structure a marketing strategy for resellers of advanced medical products (B2B).- Audit of previous marketing actions and results, understanding of challenges & market research- Definition of a new positioning: brand name workshops, universe, values, storytelling; persona definition- Redesign of communication materials with the new identity: Website, business cards, social media, mailings, offline materials- Create relevant and clear marketing materials for inbound marketing objectives: White paper & blog articles- Optimization of marketing & sales processes through effective workflows and tools: CRM update and structuring; implementation of email workflows; integration of inbound marketing software
- SmiceMarketing ManagerNovember 2018 - June 2021 (2 years and 7 months)92300 Levallois-Perret, France{MYSTERY SHOPPING}- Construction and deployment of the Marketing & Communication plan (offline & digital)- Website redesign / positioning / Marketing Mix- Organization of B2B events (trade shows, breakfast meetings...)- Implementation of a personalized sales process and CRM management- Social media posting- Content creation (LinkedIn, Blog, Mailing...)- Drafting of commercial proposals & B2B client meetings- Partnership research- Active monitoring (#franchise #marketing #foodtech #tech #customer_experience)
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Education
- Certification in Active Pedagogy TrainingEB Formation2023
- Master's Degree in Business and MarketingMontpellier Business School2017Business and Marketing Master's Degree