Freelancer profile translated to English.

Description

As a Part-time CMO, I help early-stage startups 🚀 reach their full potential by implementing effective marketing strategies.

Over my nearly 20-year career, I have proven my ability to create new revenue streams and grow existing revenue 📈, often in an international environment 🌐. I have experience in various fields, but today I focus primarily on B2B SaaS solutions, particularly in Fintech and Medtech.

In 2020, I created my company to help startups imagine and implement a winning marketing strategy even before they can hire a CMO.

My areas of expertise:

- Product/market fit

- Product Marketing (market analysis, segmentation, positioning, messaging...)

- Brand Platform / Branding

- Growth Hacking / demand management

- Content / Inbound Marketing

- CRM / Marketing automation

- Marketing planning and budget

- Marketing strategy

Increasingly, I also help scale-ups structure their marketing teams, particularly by taking on a coaching role.

I use proven methodologies to help you quickly structure an effective marketing strategy. I will also help you prioritize actions based on your company's objectives and budget.

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Paris 4e Arrondissement (up to 20km)

Market Your StartUp
CEO & Founder
CONSULTING AND AUDITS
August 2020 - Today (5 years and 10 months)
Paris, Île-de-France, France
Part-time CMO in early-stage startups.

Basikon: Content writing for the website, blog post writing, customer stories writing
Iytro: Carrying out assignments for Iytro clients
AML Factory: Part-time CMO for 6 months
Marketing Content Marketing Branding Brand Content Web Marketing Strategy Sales Strategy Inbound Marketing Business Strategy Web Writing
iytro
Partner
CONSULTING AND AUDITS
August 2020 - Today (5 years and 10 months)
Paris, Île-de-France, France
For Iytro, I carry out consulting assignments for early-stage startups.

Gambit (digital finance solutions): Product/market fit, Product Marketing, Marketing Strategy
Keevo (HR SaaS solution): Product Marketing, digital marketing strategy
Marketing Content Marketing Branding Communication Strategy Automation Inbound Marketing Marketing Budget product/market fit
Sopra Banking Software
Head of Product Marketing
January 2018 - March 2020 (2 years and 2 months)
Paris
Implement Sopra Banking Software's Go to Market strategy for all software products. Leading a team of 13 in market intelligence, product positioning, go-to-market programs, sales enablement, for all Sopra Banking Software products across all geographies. Also in charge of Analysts’ relations