Freelancer profile translated to English.

Description

Business-oriented B2B marketing professional in Tech, specifically SaaS, Cloud, IT Infrastructure, Data, and Telecoms. Specialist in demand generation, Sales & Marketing alignment, and visibility development in complex and competitive markets. Strong adaptability, commitment, and collaborative spirit.

Industry field of expertise

Languages

English
Fluent

Workplace preferences

Can work on-site

Courbevoie (up to 10km), Saint-Cloud (up to 10km), Nanterre (up to 10km), Paris 17 (up to 10km), Paris 16 Passy (up to 10km)

Jedox, EPM cloud
Regional Marketing Manager
SOFTWARE PUBLISHING
September 2023 - February 2025 (1 year and 5 months)
Management of B2B marketing programs focused on pipeline generation, revenue impact, business growth, and market presence structuring
Close alignment with Sales teams to accelerate conversion and transform marketing actions into measurable business impact
Production of high-impact Sales assets and content: pitch decks, business cases, success stories
Performance management via KPIs, ROI, pipeline contribution, and identification of optimization levers
Activation of multichannel campaigns, nurturing scenarios, content, and webinars to support lead generation
Deployment of inbound/outbound demand generation strategies to enhance awareness, acquisition, and conversion
Result: +133% MQL, 50 events/year, 11 success stories/year
Sopra Banking Software, Finance
Senior Field Marketing
SOFTWARE PUBLISHING
April 2022 - December 2022 (8 months)
Deployment of a go-to-market aligned marketing mix with sales teams
Strengthening visibility and engagement through multichannel initiatives
Management of a strategic event with high business impact
Result: +280 C-level, +180 workshops, 5500 participants digital sessions
Cohesity, Data Backup & Data Protection
Senior Field & Channel Marketing Manager
SOFTWARE PUBLISHING
January 2021 - January 2022 (1 year)
Generation of commercial opportunities through integrated campaigns focused on acquisition and qualification
Development of partner co-marketing strategies to enhance visibility and acquisition, awareness, and acquisition
Direct contribution to pipeline acceleration and lead qualification
Activation of campaigns focused on qualified leads, visibility, and commercial performance
Result: +30% of global qualified leads generated by France