Freelancer profile translated to English.
Back to original languageAbout Alexandra
You have a meaningful business and a skill set you've mastered.
But your image doesn't tell that story yet, and you feel it:it doesn't reflect the value of what you do.
My name is Alexandra, founder of Studio Rini. My work begins where yours hits a wall:translating your expertise into a visual identity that is seen and recognized at first glance.
I don't sell an isolated logo. I build acoherent visual universearound your business, adapted toall your communication materials**, designed to make your image tell the same story you live every day in your profession. **The result: an image that precedes you and inspires confidence even before the first interaction with your clients.
I support any organization that feels its communication doesn't yet reflect its full worth,whether it's a craftsman, an association, or a growing company. If this is your case, let's discuss your project.
French
Native or bilingual
English
Fluent
Italian
Conversational
German
Basic
Can work on-site
Lille (up to 50km)
Experience
- Studio RiniFreelance Graphic DesignerARTS AND CRAFTSJanuary 2026 - Today (7 months)Lille, France
Freelance graphic designer specializing in visual identity creation
- Complete visual identity design
- Design of print and digital communication materials (logos, posters, social media, flyers, brochures, business cards...)
- Personalized support, from initial idea to final delivery
- Attention to detail, creativity, and respect for the client's brand image
- Collaboration with entrepreneurs, retailers, artisans, brands, and institutions on custom projects
- Agence de Développement et d'Urbanisme de Lille Métropole (ADULM)Graphic Designer InternARTS AND CRAFTSSeptember 2022 - September 2025 (3 years)Lille, France
- Design and layout of various materials: studies, summaries, reports, fact sheets, and posters, ensuring visual consistency and content accessibility;
- Creation of new communication formats: motion design to enhance data, video pitches to simplify complex issues;
- Adaptation of visual identity across diverse supports (print & digital) with strict adherence to the internal graphic charter;
- Update and management of web content on WordPress (Elementor), with a focus on accessibility.
Recommendations
MA
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Education
- Master's Degree in Graphic and Digital DesignEFET2025Conception de supports de communication multi-formats (print, web, vidéo) ; Approfondissement de la chaîne graphique.
- Bachelor's Degree in Graphic and Digital DesignEFET2023Maîtrise des fondamentaux du graphisme : typographie, mise en page, couleur, composition ; Conception de supports de communication multi-formats (print, web, vidéo).
Certifications
- Master's Degree in Graphic and Digital DesignEFET2025
- Bachelor's Degree in Graphic & Digital DesignEFET Créa2023