About Alexandra
- Analysis of your site's technical, semantic, and competitive performance
- Technical optimization (tags, speed, image weight...)
- Corrections & best practices to boost your SEO
- Implementation of the most effective SEO practices to boost your search engine ranking
- Clarification of your target audience (persona)
- Research of the best keywords
- Creation of an editorial calendar to plan content
- Writing optimized content (blog posts, static pages, landing pages)
- Conversion-oriented copywriting (booking, purchase, contact, download)
- Setup of emailing / newsletter campaigns
- Setup of targeted and automated campaigns (onboarding, follow-up, abandoned cart, birthday offer...)
- Improvement of deliverability & contact segmentation
- Performance analysis and continuous optimization
French
Native or bilingual
English
Fluent
Japanese
Basic
Experience
- Alexandra MarionSEO & Email Marketing ConsultantJanuary 2025 - Today (1 year and 5 months)
- Content Writing : 9 texts of 300 to 1000 words (static pages: About, homepage, service presentation...) with prior relevant keyword research and appropriate tag suggestions
- Newsletter Writing : 1 text of 2000 words
- Interviews : 2 interviews of 1.5 hours to immerse in the client's world and capture their personality
- Consulting Session: 1.5 hours to analyze an existing website, analyze the competition, and provide prioritized strategic recommendations
- ONLYLYON Tourisme et CongrèsDirect Marketing AssistantTRAVEL AND TOURISMSeptember 2023 - September 2024 (1 year)Lyon, FranceThe Lyon Metropolitan Tourist Office is responsible for promoting the Lyon metropolitan area (58 municipalities) to B2B and B2C audiences, both in France and internationally.
- Emailing Campaigns : 80 campaigns managed - content writing, layout, recipient segmentation, sending scheduling, and performance analysis.
- Web Content Writing : 3 articles (400 to 2000 words) for the media alalyonnaise.fr and visiterlyon.fr (cosplay, Japan, family activities...)
- Print Content Writing : 1 4-page dossier in À la lyonnaise magazine, distributed in +350 public places & events (Lyon Street Food Festival, Nuits de Fourvière...)
- Project Management (6 months): orchestrating a photographic report involving 16 participants across 5 sites, intended for an urban display campaign and social networks
- Artificial Intelligence Working Group : speaking at the introductory presentation (10 employees)
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Education
- MBA Digital Marketing & BusinessEFAP2024- Réalisation d'un audit SEO (technique et sémantique) de 90 pages du site Normandie Tourisme - Création et animation d'une masterclass de 2h sur la transformation digitale du secteur de la Formule 1 - Demi-finaliste en équipe de la compétition nationale de l'EFAP (+700 participants) pour une campagne 360 à destination d'une marque de cocktail sans alcool - 1re place en équipe de la compétition 2024 de la promotion de Lyon pour une stratégie marketing à destination d'une association d'entreprises de la région lyonnaise - Rédaction d'une thèse de 80 pages sur le tourisme culturel et les technologies interactives
- Master in Organizational CommunicationUniversité Jean Moulin Lyon 32016- Rédaction d'un mémoire de 60 pages sur l'influence des financements privés sur les stratégies associatives
Certifications
- Google Ads Search CertificationSkillshop
- Google Analytics CertificationSkillshop