Freelancer profile translated to English.
Back to original languageAbout Alexandra
The costly mistakes in app marketing rarely stem from a bad strategy. They come from bad data, a lack of expertise, or decisions made too quickly due to a lack of bandwidth. And often, no one realizes it until it's too late.
I integrate as an insider with an outsider's knowledge to structure your app's growth, from the technical foundation to scaling.
1️⃣ The Foundation: tracking, technical stack, iOS 14.5 tracking, data visualization, and ASO
2️⃣ The Scale: acquisition strategy, channel diversification, creative iteration
3️⃣ The Management: agency interface, skill internalization, leave replacement
+10 years with B2C apps, +50 clients supported on topics directly impacting their app's performance.
Lacoste · Joko · Lydia · Easypara · Carrefour · Europcar · Photoweb · Malakoff · LCL · Orange · Rakuten · Western Union · Sephora · Bandai · SeLoger · Le Figaro
I work with teams in three situations:
✅ You lack expertise or bandwidth on app-related topics. I take on specific jobs to be done, freeing you up to move forward without hiring.
✅ You have an existing team but want to improve. I act as a right-hand person to challenge decisions, structure approaches, and continuously improve performance.
✅ You need someone to review your decisions before you make them. Not an executor, not an agency: a senior, available perspective, integrated into your processes, who knows your app from the inside and the market from the outside.
Why is this profitable for you?
· Hiring a senior app performance specialist or Head of Acquisition costs ~€100k/year + recruitment and onboarding costs.
· A media agency not aligned with your priorities or not moving fast enough means wasted time.
· An undetected tracking error: thousands of euros misattributed each month.
· Inaction: an inestimable cost.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Saturn ProjectHead of Acquisition - Social Media - ASO (Freelance)SOCIAL NETWORKSApril 2023 - Today (3 years and 2 months)Paris, FranceFractional freelance for apps · Acquisition · Growth · SMA · CRM · Influence · OrganicASO skill internalization support or one-shot service.
- LydiaHead of Digital PerformanceBANKING AND INSURANCEJuly 2022 - April 2023 (10 months)Paris, FranceManagement of UA and SEO team, then takeover of the acquisition squad (7 persons: design, CRM, SEO, UA, copywriter, affiliation and adnetworks managers)• Build and deploy the acquisition strategy;• Optimize UA and retargeting campaigns while managing monthly budgets: GAFAM, social media, display/programmatic, adnetworks;• Develop performance partnerships, CRM initiatives and launch new adnetworks;• Improve SEO (content, backlinking)• Work with other teams (data, dev) to track performances (costs and conversion rates for paying users), and build internal dashboards: Independent, rigorous and ambitious w/ strong client/partners relationship and communication skills, stress and priority management, performance driven, curious with daily good mood
- Ad4ScreenMarketing DirectorMarch 2021 - July 2022 (1 year and 4 months)Paris, FranceTakeover of the B2B marketing team:• Manage 5 persons (scope: 2 agencies and 1 techno);• Define and deploy the annual strategy and budget;• Team restructuring, training & recruitments;• Reinforce sales/marketing synergy (webinar, conferences, fairs);• Develop growth drivers for B2B lead generation, content marketing and automation, scrapping and lead nurturing, SEO/SEA;• Sales prospecting automation (CRM, cold emailing, scrapping);
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Education
- Master's degree in Data Marketing, Web Marketing / Data MarketingESCEN Ecole Supérieure de Commerce et d'Economie Numérique2017Mastère 2 Data Marketing, Web Marketing / Data Marketing
- Bachelor of ScienceNEOMA Business School2016Bachelor of Science (BSc), International Business