Alexandra L.

Since 2023, I have been helping companies develop a winning digital strategy by working on their brand image, e-reputation, social networks, and employer brand. My priority is to guarantee concrete results and authentic communication, aligned with your needs, to ensure maximum visibility in a constantly evolving digital environment.

Some experiences:

🇩🇪 Managing the LinkedIn account of Bolloré Packaging Films during Interpack 2023, the global packaging trade show, in Düsseldorf (Germany).

✈️ Managing Bolloré Group's social media (Instagram, LinkedIn & TikTok) during the Paris Air Show 2023.

📦 Creating a content strategy for Africa Global Logistics, a subsidiary of MSC Group, the world leader in container transport.

🤝🏼 Speaker for participants of "Mon Projet d'Entreprise," for the CCI Aix-Marseille-Provence, with two days of individual training.

🛥️ 360° communication for Whisper Yachts, yachts that combine Luxury and Ecology, with participation in the Cannes Yachting Festival 2024.

🪖 Community Manager for VALMI, the partner for real estate projects serving the defense community.

💡 Support, competitive intelligence, and social media management for various sectors: well-being, real estate, cosmetics, personal development, makeup, restaurants, tech, football, energy...

Creation of a website (blog) and social media accounts (Facebook, Instagram, Twitter, Tumblr & 21Button) to highlight the wives of footballers in a male-dominated field. FrenchWags is registered with INPI.

- Skyblog then WordPress accumulating nearly 900,000 visits since their creation.

- End-to-end content creation (requesting permissions, monitoring, creating assets, publishing, and statistical analysis).

- Interviews, competitive intelligence, and digital collaborations (Garnier, IZIPIZI, Luxéol, Cheerz, Rivadouce, Ylaé...).

- Creation of a clothing and accessories brand registered with INPI (sourcing, communication, e-commerce site, inventory and order management).

Internal and external communication for the Engineering & Nuclear Services subsidiary of the Onet Group.

- Content writing, mainly focusing on industry news, and distribution across multiple channels: group website, blog, intranet, and social media (primarily LinkedIn).

- Creation of dynamic videos, optimized for social media.

- Implementation of digital marketing actions (SEO, SEA, Social Ads) in collaboration with the Group's digital team.

- Actions related to employer branding and attractiveness for candidates: creating employee profiles and highlighting career paths within the company.

- Participation in organizing professional trade shows, particularly for WNE, the world nuclear energy exhibition.