Freelancer profile translated to English.
Back to original languageAbout Alexandra
Next-generation marketing consultant
Strategy. Tech. Creation.
I design and activate tailor-made marketing systems, engineered for the sustainable growth of SMEs, B2B solopreneurs, and ambitious startups.
My approach?Hybrid, creative, and results-oriented.
I support you **from strategic vision to concrete implementation**, with rare cross-functional expertise.
My areas of expertise
B2B Marketing Strategy & Management
- Positioning & differentiating messages
- Marketing funnels, personas, customer journeys
- Acquisition plan & content strategy
High-Value Content Creation
- SEO writing & copywriting (pages, articles, emails, scripts)
- Conversion-oriented landing page creation
- Educational videos, tutorials, animations production
Digital Integration & Tools
- WordPress, Notion, GA4, GSC
- CRM & Marketing Automation: Pardot, Mailchimp, Salesforce, Hubspot
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- LEKSAH contentDigital Marketing Strategy & High-Value Content – B2BCONSULTING AND AUDITSDecember 2022 - Today (3 years and 7 months)I design and activatetailor-made marketing systemsforB2B SMEs, startups, and freelancerslooking to structure their acquisition and stand out long-term.
Typical Missions
- Define an effective and differentiating content strategy
- Build aligned acquisition funnels (website, landing pages, SEO, email)
- Create aesthetic, impactful, and conversion-oriented content
- Optimize visibility and engagement through CRM, SEO, and copywriting
- Lay solid marketing foundations with simple & effective tools
My specialty: A hybrid approachstrategy + creation + tech - Orisha CommerceDigital Marketing ManagerSOFTWARE PUBLISHINGJuly 2022 - March 2024 (1 year and 9 months)Paris, FranceDeploya complete digital marketing strategyto support the growth of a B2B SaaS publisher for the retail sector.Acquisition & Inbound
- Definition of personas & customer journeys
- Inbound Strategy: blog, SEO, premium content
- Web writing, SEO optimization, regular publishing
- Webinars, newsletters, nurturing workflows (via Pardot)
- Website management & updates (WordPress)
Analysis & Performance- Monitoring of site & campaign KPIs (traffic, conversion, engagement)
- SEO Reporting (keyword positions, backlinks)
- Management of the marketing department's annual budget
Branding & Communication- Community Management (LinkedIn, Facebook, Twitter)
- Production of videos, animations, customer tutorials
- Creation of technical diagrams, product brochures & sales materials
- Design of conversion landing pages
- Leveraging partnerships (co-branding, visibility)
Management- Supervision of a Master 2 Digital Marketing intern – SKEMA
- Coordination with sales and product teams
- AssessFirstProduct Content ManagerSOFTWARE PUBLISHINGSeptember 2021 - April 2022 (7 months)Orchestrate product communication and high-value contentto support the launch of new features and strengthen user engagement.Product Launches & Campaigns
- Design of launch campaigns for new features
- Creation of 360° content: blog articles, newsletters, landing pages, webinars
- Production of visuals and animations (motion design) for social media & the website
UX & Customer Experience- Complete restructuring of the FAQ (UX + sitemap + article production)
- Creation of mockups for the redesign of the help section
- Creation of onboarding tutorials and customer communication templates
Business & Brand Support- Production of success stories, sales brochures & brand mini-films
- Collaboration with product, sales & customer success teams
- Strategic watch on SaaS communication formats
Reviews
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, MarketingICD Business School2021Master's degree, Marketing
- Bachelor's degree, Commercial and Marketing Development ManagerICD Business School2019Licence, Responsable du développement commercial et marketing
Certifications
- Certification in Marketing Use of Social NetworksHubSpot Academy2022
- Content Marketing CertificationHubSpot Academy2022