Alexandra Kuderski

Over the years, I have built up solid experience in selling and building brand images for luxury products, including spirits. In my current role, my daily mission is to implement and communicate about over a hundred premium wine and spirits brands.

In the past, I worked as a journalist and communication consultant. Although I enjoyed these professions, I one day felt the need to leave the comfort of my armchair and my office to get out into the field. This allowed me to directly grasp consumer sensitivities, to discuss their tastes and expectations with them. This information, in my opinion, is the key to the success of any good communication campaign.

At the beginning of each assignment, my role involves actively listening to my interlocutor. This is essential as it allows me to best understand the brands' challenges and objectives. It is also an excellent way for me to represent the image that each of them wishes to convey to consumers.

Once the challenge is clear, I know how to craft a concise and impactful message to reach the desired target. Often, this requires additional adaptability related to the level of technicality and sensitivity of the people I am addressing.

Today, I want to share my knowledge and expertise with you to help you create buzz around your brand and products and ensure that your customers thirst for them and can no longer do without them.

My strengths:

- Presentation and sales

- Technical vocabulary

- Knowledge of the spirits and wine market

- Storytelling

- Open-mindedness and flexibility

- Trilingual

- WSET 3 certified

Looking forward to meeting you and working together!

Alexandra