Alexandra K.

Less Marketing. More Market.

For me, marketing is not an end in itself. It should help companies reach target groups better, support sales more effectively, and enable sustainable growth.

I am deployed when companies want to reposition or professionalize marketing, or to guide them through phases of growth, upheaval, and transformation.

As Interim Head of Marketing, Fractional CMO, or Marketing Transformation Lead, I take on leadership responsibility, develop marketing organizations, and combine strategy with operational implementation.

My focus:

✔ Building, stabilizing, and developing marketing organizations

✔ Go-to-market, positioning, and market development

✔ Marketing operations, CRM, and AI-powered marketing processes

✔ Health focus: Customer experience and digital patient solutions

✔ Interim leadership in growth, private equity, and transformation situations

In recent years, I have supported companies in pharmaceuticals, medical technology, and B2B technology – from corporations to medium-sized businesses. It was rarely about implementing individual campaigns, but rather about developing marketing into an effective corporate function.

I quickly familiarize myself with new organizations, recognize interrelationships, and prioritize actions with the greatest leverage. My goal is not to start as many activities as possible, but to make marketing more effective – with clear responsibilities, functioning processes, and a measurable contribution to market development.

If you need support in building or further developing your marketing organization, or are looking for an experienced interim leader for growth, upheaval, or transformation, I look forward to connecting.