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Alexandra K.AK

Alexandra K.

Interim Manager Marketing | Digital Projects

On-demand
3 projects
München, DE
15+ years
Campaign Management
Digital Communication
Content Marketing
Marketing Automation
Corporate Communications

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandra

Welcome to my profile. Here you get a brief overview of the expertise and experience I bring:

AREAS OF EXPERTISE
• Project Management: Leading and managing complex implementation projects
• Digital Transformation: Introduction of new tools, processes, and platforms, as well as management of transformation processes
• Marketing: Lead generation, customer loyalty programs, campaign management
• Communication: Corporate and marketing communication, internal communication, employer branding, change communication
• Branding: Management and rollout of complex corporate design projects

PROFILE SUMMARY
As an expert in Marketing & Communications and Project Manager, I offer over ten years of leadership experience in complex industries with a focus on health and technology. I can lead complex implementation projects for my clients with tact and strong communication skills, even in change environments. I am characterized by a structured approach, motivating and transparent exchange, and a solution-oriented mindset. I identify non-obvious paths to achieve the best possible project outcome. Business partners and project stakeholders attest to my cooperative leadership style, my ability to see the big picture, and my implementation strength.

Questions about my services or about me? Or a project that's urgent? Feel free to send me a message. I look forward to it!
  • German

    Native or bilingual

  • English

    Fluent

  • Croatian

    Fluent

  • Italian

    Basic

Can work on-site
München (up to 50km), Frankfurt am Main (up to 50km), Köln (up to 50km), Hamburg (up to 50km), Berlin (up to 50km)

Experience

  • Macromedia Hochschule
    Lecturer
    EDUCATION AND E-LEARNING
    December 2023 - Today (2 years and 6 months)
    München, Germany
    part-time: Lecturer for Project Management & Event Management
  • Sanofi
    Digital Marketing Consultant
    PHARMACEUTICALS INDUSTRY
    November 2023 - December 2023 (1 month)
    ● Competitor Analysis
    ● Conducting a requirements workshop with the core team to align wishes with framework conditions
    ● Development of a digital concept for a German-language content hub, including the strategic framework, name ideas, content strategy, and visuals
    ● Integration of own service providers for graphic design topics
    ● Implementation is planned for 2024
    Web Marketing Digital Communication Content Marketing Web Content Concept Development
  • Sanofi Specialty Care - Germany
    Malt logoOn Malt
    Digital Marketing Consultant
    November 2023 - December 2023 (1 month)
    Multichannel Marketing Marketing Strategy Digital Communication Digital Marketing

Reviews

5.0

Out of 3 ratings

P

Polina

Sanofi Specialty Care - Germany

Reviewed on 12/18/2024

L

Liza

Sanofi Specialty Care - Germany

Reviewed on 12/20/2023

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Education

  • Graduate in Business Administration (BWL)
    LMU Munich
    2002
    Studium der Betriebswirtschaftslehre

Certifications

  • Qualification Program Change Management Intensive
    Haufe Akademie
    2019
  • PRINCE2 Foundation Project Management
    Axelos/People Cert
    2019

Skill set

Project Management
Internal Communication
External Communication
Social Media Marketing
Newsletter
Multichannel Marketing
Campaign Planning
Agency Management
Communication Planning
Brand Positioning
Employer Branding
Lead Generation
Lead Generation
Awareness
Communication Strategy
Event Management
Social Media Strategy
Social Media Management
Marketing Strategy
Marketing Planning
Marketing Management
Website Copywriting
Corporate Design
Corporate Branding
Corporate Identity
Digital Marketing
Project Leadership
Web Marketing
Kanban
Certified Scrum Master
Agile Project Management
Web Content
Concept Development
Leadership
Budget Responsibility
Digitalization
Content Strategy
SEO
Public Relations
Training
Social Media Content
Promotion
Sales Promotion
Social Media
Personnel Marketing
Trainings
Branding
Sales
Trade Fair
Cooperations

Categories

  • Communication Consultant
  • Content Manager
  • Copywriter
  • Social Media Manager
  • Marketing Consultant