About Alexandra
French
Native or bilingual
German
Basic
English
Fluent
Experience
- SkaldeContent ManagerDIGITAL AND ITApril 2018 - Today (8 years and 2 months)Strasbourg, FranceMy loved ones say I'm a one-woman communication agency. I'm flattered, but above all, I'm an expert in 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 😁, which means attracting and retaining clients through a 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 of distributing 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.I have worked with: Agence Régionale du Tourisme Grand Est, Communauté de Communes Pays de Barr, CIP La Seigneurie, Paysalia trade show, Rocalia trade show, Piscine Global Europe trade show, Rocket School, Via Terroirs platform, Fiducial, Crieur Public agency, plant publisher Verdia...🌟 Content Marketing Services• Editorial Audit & Content Mapping• Editorial Strategy• Editorial Tone• Editorial Project Management• KPI Definition & Monitoring🌟 Content Creation Services• Web writing (articles, ebooks, newsletters, case studies...)• Print writing• Copywriting• Photography & drone piloting• Visual snack content (Instagram stories, mini-infographics, YouTube thumbnails...)• SEO optimization and CMS integration🌟 Consulting Services• Ad hoc Content Marketing support• Brand Content• Web writing, copywriting & WordPress trainingI collaborate with other companies to ensure the creation of content that I don't master: FR>EN localization, video, graphic design, motion graphics, AdWords...
- InvoxContent ManagerDIGITAL AND ITJuly 2016 - March 2018 (1 year and 8 months)Lyon, FranceWeb editorial project manager for a diverse portfolio of clients, mostly B2B: events, swimming pools, landscaping, public fairs, recruitment, digital solutions, startup incubators, etc.🌟 Editorial Aspect• Content conception (web articles/ebooks/infographics/use cases/etc.)• Proofreading FR/EN & SEO optimization• Web writing & copywriting• CMS integration• Sourcing web writers🌟 Lead Generation Aspect• Marketing Automation (emailing campaigns, setup, segmentation, lead scoring)• Newsletter creation (MailChimp, MyEmma, MailJet, Webmecanik...)• Reporting & KPI monitoring
- Onisep AlsaceWeb Content DesignerPUBLIC SECTORAugust 2013 - July 2015 (1 year and 11 months)Strasbourg, France🌟 Development, updating, and promotion of the "Ma Voie Pro Europe" website🌟 Reverse Mentoring & IT modernization of the department🌟 Design and creation of brochures (InDesign, Photoshop, Illustrator)
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Education
- Professional Bachelor's Degree in Information and Documentation Mediation in Digital EnvironmentsUniversity of Strasbourg2014En apprentissage. • Rédaction web & référencement • Réseaux sociaux & e-réputation • Gestion Electronique des Données • Gestion de projet web • CMS & langages web • Intelligence économique • Etude des normes, droit de l'information, etc...
- University Diploma in Technology (DUT) in Information-Communication, specialization in Digital InformationUniversity of Strasbourg2013• Gestion et droit de l'information • Bibliothéconomie • Communication web/interne/RP • Intelligence économique et veille Spécialisation : information numérique (CSS, HTML, CMS, PAO, BDD...)
Certifications
- Theoretical Drone Pilot Aptitude Certificate (CATT)General Directorate for Civil Aviation
- Drone Pilot Training CertificateMinute Drone