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Alexandra KoeniguerAK

Alexandra Koeniguer

Content Manager | Photographer | Drone Pilot

€450/day
Andlau, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Alexandra

I help companies build a strong identity through content creation. My 3 hats allow me to meet most of the Content Marketing needs of small and large organizations!

💭 CONTENT MANAGER
I enjoy creating content, provided it is useful, meets a real need, and delivers results. That's why I've taken on a more strategic role. Many companies, small and (very) large, have called on me to 𝘁𝗵𝗲𝗶𝗿 𝗼𝘄𝗻 𝘃𝗼𝗶𝗰𝗲, 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁, and 𝗴𝗮𝗶𝗻 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 through a tailored and relevant editorial strategy.

✒️ WRITER
I specialize in 𝘁𝗼𝘂𝗿𝗶𝘀𝗺, 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗶𝗻𝗴, 𝗲𝗰𝗼-𝘂𝗿𝗯𝗮𝗻𝗶𝘀𝗺, and 𝘁𝗲𝗿𝗿𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, while remaining curious about other sectors. My "chameleon pen" adapts to your needs for web writing, copywriting, or UX writing. Bonus: my knowledge of UX design and website creation makes me the perfect ally for your microcopy needs 😏

📷 PHOTOGRAPHER
Specializing in 𝗽𝗵𝗼𝘁𝗼𝗿𝗲𝗽𝗼𝗿𝘁𝗮𝗴𝗲, I am also a 𝗰𝗲𝗿𝘁𝗶𝗳𝗶𝗲𝗱 𝗗𝗚𝗔𝗖 𝗱𝗿𝗼𝗻𝗲 𝗽𝗶𝗹𝗼𝘁. I have a penchant for low-light and event photography. I work almost exclusively with companies, mainly to create impactful visuals that serve your marketing strategy. Sometimes, this also involves creating corporate headshots of your employees to enhance and harmonize their email signatures.

If you need to "think outside the box" and have read this far, don't stop now: contact me 😉
  • French

    Native or bilingual

  • German

    Basic

  • English

    Fluent

Can work on-site
Andlau (up to 50km), Sélestat (up to 50km), Strasbourg (up to 50km)

Experience

  • Skalde
    Content Manager
    DIGITAL AND IT
    April 2018 - Today (8 years and 2 months)
    Strasbourg, France
    My loved ones say I'm a one-woman communication agency. I'm flattered, but above all, I'm an expert in 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 😁, which means attracting and retaining clients through a 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 of distributing 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗲𝗻𝘁.

    I have worked with: Agence Régionale du Tourisme Grand Est, Communauté de Communes Pays de Barr, CIP La Seigneurie, Paysalia trade show, Rocalia trade show, Piscine Global Europe trade show, Rocket School, Via Terroirs platform, Fiducial, Crieur Public agency, plant publisher Verdia...

    🌟 Content Marketing Services
    • Editorial Audit & Content Mapping
    • Editorial Strategy
    • Editorial Tone
    • Editorial Project Management
    • KPI Definition & Monitoring

    🌟 Content Creation Services
    • Web writing (articles, ebooks, newsletters, case studies...)
    • Print writing
    • Copywriting
    • Photography & drone piloting
    • Visual snack content (Instagram stories, mini-infographics, YouTube thumbnails...)
    • SEO optimization and CMS integration

    🌟 Consulting Services
    • Ad hoc Content Marketing support
    • Brand Content
    • Web writing, copywriting & WordPress training

    I collaborate with other companies to ensure the creation of content that I don't master: FR>EN localization, video, graphic design, motion graphics, AdWords...
    Editorial Strategy Content Marketing Web Writing SEO Photography Training Drone Pilot
  • Invox
    Content Manager
    DIGITAL AND IT
    July 2016 - March 2018 (1 year and 8 months)
    Lyon, France
    Web editorial project manager for a diverse portfolio of clients, mostly B2B: events, swimming pools, landscaping, public fairs, recruitment, digital solutions, startup incubators, etc.

    🌟 Editorial Aspect
    • Content conception (web articles/ebooks/infographics/use cases/etc.)
    • Proofreading FR/EN & SEO optimization
    • Web writing & copywriting
    • CMS integration
    • Sourcing web writers

    🌟 Lead Generation Aspect
    • Marketing Automation (emailing campaigns, setup, segmentation, lead scoring)
    • Newsletter creation (MailChimp, MyEmma, MailJet, Webmecanik...)
    • Reporting & KPI monitoring
    Emailing Newsletters Web Writing Content Marketing SEO Web Project Management Editorial Strategy
  • Onisep Alsace
    Web Content Designer
    PUBLIC SECTOR
    August 2013 - July 2015 (1 year and 11 months)
    Strasbourg, France
    🌟 Development, updating, and promotion of the "Ma Voie Pro Europe" website

    🌟 Reverse Mentoring & IT modernization of the department

    🌟 Design and creation of brochures (InDesign, Photoshop, Illustrator)
    Web Writing DTP Social Media Training Graphic Design Digital Communication Print Communication

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Education

  • Professional Bachelor's Degree in Information and Documentation Mediation in Digital Environments
    University of Strasbourg
    2014
    En apprentissage. • Rédaction web & référencement • Réseaux sociaux & e-réputation • Gestion Electronique des Données • Gestion de projet web • CMS & langages web • Intelligence économique • Etude des normes, droit de l'information, etc...
  • University Diploma in Technology (DUT) in Information-Communication, specialization in Digital Information
    University of Strasbourg
    2013
    • Gestion et droit de l'information • Bibliothéconomie • Communication web/interne/RP • Intelligence économique et veille Spécialisation : information numérique (CSS, HTML, CMS, PAO, BDD...)

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