AJFreelancer profile translated to English.
Back to original languageAbout Alexandra
Digital marketing professional for 15 years, I put my expertise at the service of your growth. From strategy to operations, I support various clients – pure digital players, SMEs and large accounts – in optimizing their acquisition, visibility and engagement. My approach is based on a multi-digital vision, combining performance and innovation. Need an expert to manage your campaigns, refine your strategy or optimize your ROI? Let's discuss your project!
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Publicis MediaTrading DirectorJune 2021 - January 2025 (3 years and 7 months)Paris, FranceRecommendation and management of the multi-digital strategy of a portfolio of major account clients (LVMH, PUIG, LIDL, McDonald’s)
- Manages a team of 15 people (junior, confirmed and team lead) in the deployment of the paid media strategy.
- Manages client relations and acts as an expert in digital paid levers.
- Guarantees the performance of campaigns and the achievement of KPIs in line with the defined digital strategy.
- Manages investment productivity, relationship and negotiations with partners.
- Recruits and manages the staffing plan.
Manages the agency's productivity and agency partnerships- Consolidates projections and investments
- Analyzes the structure of investments
- Manages the relationship with partners
- Publicis MediaTeam Lead ManagerJune 2018 - June 2021 (3 years)Paris, FranceManages a team of traders in the deployment and management of digital campaigns for a portfolio of clients (McDonald's, Samsung)
- Manages and distributes the workload of the team according to the activity.
- Builds multi-digital recommendations.
- Manages and reports on media investments in compliance with global guidelines.
- Mediacom FranceDigital coordinatorApril 2017 - June 2018 (1 year and 2 months)Levallois-Perret, FranceManage multi-digital campaigns
- Ensure the coordination of digital levers
- Produce global recommendations
- Ensure the implementation of display campaigns.
Recommendations
Be the first to recommend Alexandra
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ScienceUVSQ Université de Versailles Saint-Quentin-en-Yvelines2009Master, Sciences politiques et communication
- Licence, CommunicationPanthéon-Assas université2008Licence, Communication