About Alexandra
French
Native or bilingual
English
Conversational
Experience
- Bouygues ImmobilierContent Project ManagerREAL ESTATESeptember 2025 - Today (11 months)Issy-les-Moulineaux, France- Adaptation and deployment of graphic materials for social media and media campaigns (Photoshop)- Publishing, configuring, and posting content on Meta- Design and production of video content (PlayPlay)- Writing SEO-optimized editorial content with the support of artificial intelligence tools- Publishing, administering, and updating content on CMS Drupal- Creating and sending a monthly newsletter for prospects and investors to support lead generation and corporate communication.- Managing and coordinating agencies and service providers- Conducting market research, studies, and benchmarks to inform strategic thinking
- AGENCE FRANÇAISE DU DEVELOPPEMENTCommunication Officer – IT Transformation ProgramsBANKING AND INSURANCEApril 2025 - Today (1 year and 4 months)Paris, France- Development and updating of the communication strategy for two IT programs, in line with visibility objectives- Multi-channel deployment: creation and distribution of content (articles, newsletters, infographics, videos) on the internal intranet.- Community animation and engagement: Organization of interactive events (Cafés / Plenary sessions on Programs via Livestorm, Skype sessions, team building).- Highlighting projects and teams: writing popularization articles and summaries, showcasing successes. Design and distribution of newsletters to inform about program progress and deliverables.- Implementation of indicators and feedback collection to measure the effectiveness of actions and adjust the communication strategy.- Coordination with Program Directors, Project Managers, and the internal communication team to harmonize messages and actions.
- TotalEnergies OneTechCommunication ConsultantENERGY AND UTILITIESMay 2023 - October 2025 (2 years and 4 months)Courbevoie, France- Management of a newsletter targeting 4000 employees, enabling the dissemination of projects and initiatives related to the CO2 Customer Line- Coordination and publication on SharePoint, creation of videos and content- Participation in the organization of internal seminars to foster collaboration between teams
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Education
- Master 2 Influence and Event StrategiesISCOM Paris2021Formation en alternance
- Master 1 Multi-specializedEM Normandie2020Formation en alternance