About Alexandra
French
Native or bilingual
English
Fluent
Experience
- BtoB Experts – RENEWBTOB (Agence) - AlternanceMarketing Project ManagerDIGITAL AND ITNovember 2024 - August 2025 (9 months)Paris, France• Implementation of multi-channel marketing campaigns in EMEA: content creation (banners, emails), media distribution, content repackaging, coordination of media experts & reporting.• Project management: orchestration of lead generation actions, campaign performance analysis, campaign optimization, internal/external stakeholder coordination.• B2B community management: management of a client Business Club, event organization (BtoB Summit).
- EPOKA (Agence) - AlternanceMarketing Project ManagerAVIATION AND AEROSPACEOctober 2023 - September 2024 (11 months)Paris, France• Design and implementation of multi-channel marketing campaigns in EMEA• Analysis of campaign results to adjust tactics and maximize effectiveness• Coordination of internal and external stakeholders to ensure strategic objectives are met• Creation of LK thumbnails, white papers• Reporting and performance monitoring
- ODW AgencySEO Project ManagerDIGITAL AND ITApril 2023 - September 2023 (5 months)Paris, France• Conducting in-depth SEO audits to increase clients' digital visibility• Improving digital content to increase reach and user engagement• Managing link-building strategies and competitive analysis to refine online tactics• Reporting and KPI monitoring
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Education
- MSc 2INSEEC Business School2024MSc 2
- MSc 1INSEEC Business School2024MSc 1