Freelancer profile translated to English.

Description

I am a Creative Strategist and Art Director. And I know how hard it is to exist in a saturated feed.

My mission: to create ads that grab attention and give a real reason to click. Visuals and concepts that speak to the right people, at the right time, with the right tone.

I help brands and companies make creativity a growth lever. I don't believe in pretty creations. I believe in good ideas, supported by data, and improved by iteration.

My way of working

Understand your audiences and what makes them react
Define a creative territory faithful to your brand
Produce formats designed for each platform
Measure, learn, improve, scale

My expertise

Social ads
Action-oriented concepts and hooks
Creative funnel: from first impression to conversion
Art direction and production coordination

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

INDEPENDANT
Art Director & Creative Strategist
May 2023 - Today (3 years and 3 months)
Paris, France
Creation of 360° campaigns: concept, storytelling, identity, social activations
Multi-platform UI design (web, mobile, e-commerce) with a user-centered approach
Content strategy and paid social asset production (videos, carousels, banners)
Integration of generative AI tools to boost ideation and visual variations
Coordination of freelancers, production monitoring, and creative planning management
UI Web Design Social Media Strategy Art Direction Project Management Paid Ads
Havas Factory
Art Director & Creative Lead
DIGITAL AND IT
October 2019 - May 2023 (3 years and 7 months)
92800 Puteaux, France
Visual territories and multi-platform guidelines
Conception of 360° campaigns: branding, content, SoMe
UI design, internal materials, coordination of creative teams
Mentoring of Art Directors, motion designers, copywriters, and freelancers
Visual territories and multi-platform guidelines
Conception of 360° campaigns: branding, content, SoMe
UI design, internal materials, coordination of creative teams
Mentoring of Art Directors, motion designers, copywriters, and freelancers
Team Management Social Media Branding UI Web Design Art Direction
Piximedia
Art Director
DIGITAL AND IT
February 2014 - September 2019 (5 years and 7 months)
Neuilly-sur-Seine, France
Art direction of premium digital campaigns
Creation of content for display, social media, and DOOH
Development of high-end interactive experiences (rich media, multi-screen)
Translation of luxury universes into immersive digital experiences
Collaboration with motion designers, developers, UX, and media teams
Art Direction Content Strategy Graphic Design Digital Content Creation Display Ads