About Alexandra
French
Native or bilingual
English
Conversational
Experience
- SNCFDigital Project ManagerTRANSPORTATIONNovember 2021 - Today (4 years and 7 months)Saint-Denis, Francee.SNCF Solutions - Digital User Services Department - CRM Offers- Develop the client portfolio for the *DIVA Digital offer,- Create and distribute email/SMS campaigns,- Advise and support DIVA clients in their communications,- Define the email and SMS API needs of clients,- Design responsive layouts using the Campaign Management Tool,- Administer and configure DIVA Digital accounts and spaces,- Create, write content, and manage the DIVA Digital SharePoint site,- Propose and implement communication and marketing actions,- Invoice clients monthly and update the database.*DIVA: Diffusion of Information to Travelers and Agents
- SNCF RESEAUCommunication OfficerTRANSPORTATIONMarch 2020 - November 2021 (1 year and 8 months)Paris, France- Create the agency's identity while considering the SNCF charter,- Create various communication materials (manager's guide, welcome booklet, activity reports, job infographics, organizational charts, SNCF ARTES branded Office document templates...),- Create and manage a SharePoint communication site dedicated to the agency.
- SNCF MobilitésCommunication Officer (Apprenticeship)TRANSPORTATIONAugust 2018 - September 2019 (1 year and 1 month)Saint-Denis, France- Create a SharePoint site dedicated to an internal SNCF mobile application,- Create various communication materials (tutorials, Flash Com', PowerPoint presentations, brochures, invitations, web content...)- Create visuals (Adobe Suite),- Organize events.Master's Projects: IICP Com' Outside Challenges- Proposal for a communication strategy for the KEOLIS Group- Proposal for a communication strategy for the MAAF Group
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Education
- Master in Digital Strategy and CommunicationIICP (ESG Group)2019
- Professional Bachelor's Degree in Communication OfficerISD Flaubert Rouen (University of Rouen)2017